According to the research of IRMG, the UK e-commerce association, user-generated content (UGC) has the biggest impact on increasing online shoppers’ sales and loyalty. The research was done among 1000 consumers in the UK, and 91% of respondents said that they are more likely to remain loyal to a brand that they find trustworthy and authentic. 73% of respondents said that UGC, like imagery shared on social media, and customer reviews, has directly influenced their online purchase decision-making.
UGC is original, brand-specific content created by a user and published on social media. The content can be, for example, in text, videos, images, or reviews. Across all stages of the customer journey, companies use it. It is vital to influence potential new users to increase engagement and conversions. Brands can use this content on social media and other channels like email, landing pages, or checkout pages. Recently, Icecat and Social Native started a partnership regarding syndicating original user content.
About Unold AG Unold, established in 1966 and headquartered in Hockenheim, Germany, has a long…
Automation has become an essential component of online retailers’ success. With so many tools available,…
The world of technology is constantly evolving, and so is the data that describes it.…
For medium and large-scale businesses, e-commerce automation is absolutely essential. It can be incredibly challenging…
Mobile commerce has been steadily growing over the years and is projected to reach 43.4%…
Turkey's e-commerce market experienced a rebound in 2023, with online spending more than doubling compared…