Big On Toy Innovation (BOTI) is taking its digital content strategy to the next level by expanding its partnership with Icecat and now sponsoring above-the-fold content in Open Icecat. After enhancing product pages with A+ content, BOTI is now extending this valuable content to all channel partners. It is being made available for free through the Open Icecat network. This move allows retail partners across the world to easily integrate BOTI’s enriched content and deliver a more engaging shopping experience to their customers.
By joining the Open Icecat network, BOTI gains access to a powerful open-content ecosystem. This network connects brands with thousands of retailers, marketplaces, and distributors worldwide. Through this free platform, BOTI’s channel partners gain direct access to a wide range of high-quality product assets. These include technical specifications, marketing descriptions, high-resolution images, videos, and rich A+ content.
Open Icecat enables smooth, standardized content distribution, helping brands like BOTI expand their digital reach while making it easier for resellers to showcase products with compelling, up-to-date information, all without additional cost or effort.
BOTI manages a diverse and fast-growing portfolio of popular toy brands, combining original creations with globally recognized licenses. Some of the standout names include Doctor Squish, Aphmau, Rainbow Friends, K’NEX, Teenage Mutant Ninja Turtles, and The New Empire. To explore the full list of brands now featured in Open Icecat, see the overview below.
Accessing BOTI’s product data through the Open Icecat platform is quick and easy.
For Existing Icecat Users: Simply log in to your Icecat account to explore and download BOTI’s complete product catalog, including technical specifications, high-resolution images, marketing texts, and A+ content.
For New Users: Register for a free Icecat account to get started and take full advantage of BOTI’s content.
Icecat’s support team is ready to assist with any questions or integration needs. Whether you’re building out product pages or optimizing your online store, you’ll have all the tools needed to deliver a compelling, content-rich shopping experience.
Have questions? Just reach out — we’re here to help!
Read further: Icecat, games, Open Icecat, product stories, rich content
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
