News

Toy Brand schleich Joins Icecat To Syndicate Its Product Content To The Channel

Schleich, headquartered in Germany, is a manufacturer of toy figures and accessories. Schleich joins Icecat as an open Icecat Sponsor to syndicate its product content to the channel. Currently, schleich has six major brands: Wildlife, Farm World, Horse Club, Dinosaurs, Bayala and Eldrador Creatures. All the product content of these brands is now available in the Icecat catalog for syndication to all schleich channel partners in the Benelux for free.

Schleich invites all its e-commerce partners to download the structured product content via Icecat. The free content includes, for example, specifications, marketing texts, product images, brochures, and many other content types. Better product content improves the online shopping experience and increases conversion and sales.

Benefits For schleich Retailers

Using the Icecat platform gives schleich channel partners in the Benelux many benefits. The schleich product content is delivered on time, complete, and complemented by localized digital assets. The content of schleich is now available immediately after registration in the Icecat catalog for free in Dutch and French. Retailers can download and implement the product content in various formats. For example, in CSV, XML, JSON, or Icecat LIVE. Furthermore, to provide legal comfort, schleich has licensed Icecat to syndicate its copyrighted materials to its channel partners.

Download Free schleich Content

If you are a schleich reseller, use your Icecat account to download its free product content. In case you don’t have an account, please register online, contact your local Account Manager, or contact us online. 

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

Recent Posts

Tesla’s Full Self-Driving Almost Without Mistakes

Very recently, Tesla obtained permission from the Netherlands Vehicle Authority, RDW, to deploy its Full…

2 days ago

Walmart’s AI Pricing Patents Highlight a New Phase in E-commerce Competition

Walmart has secured new patents that expand the role of machine learning in pricing decisions.…

2 days ago

Icecat Studio – Sprint 94 Release Notes

In this release, we focused on scaling our AI tools, improving content responsiveness, and laying…

3 days ago

Icecat Hexagon Release Notes – April 2026

Icecat Hexagon is Icecat’s internal platform for connecting retailers, Akeneo users, and marketplaces like Mirakl.…

3 days ago

Icecat sees surge in platform usage in Q1-2026

Highlights Q1-2026 Icecat N.V.:• User registrations nearly doubled (+93%), signaling strong platform adoption• AI-driven efficiency…

3 days ago

Icecat Release Notes 248: Smarter Product Relations, Enhanced Reviews, MCP Expansion, and Platform Stability Improvements

This release combines data enrichment, user experience improvements, and platform-level enhancements. We continue to invest…

4 days ago