Top 30 Product Content Platforms of 2020: Amazon, Woocommerce and Prestashop

Avatar for Martijn Hoogeveen
By
Likethumbsup(2)Dislikesthumbsdown(0)

Per January 2020, most Icecat users are still uploading product content to their custom, LAMP-based, e-commerce or PIM environment. Out of a historical sample of around 85K users, the observed platform diversity is enormous: Icecat users report more than 2,000+ different platforms.

Amazon on top as marketplace

However, if we look at the platforms that show most dynamics, the largest annual increase, we see a different picture. Amazon is on top, after them are WordPress/Woocommerce, PrestaShop, Magento Commerce (Adobe), and Microsoft. Ebay is now behind Amazon as the most popular marketplace. Alibaba including Taobao and AliExpress is catching up as a marketplace.

Woocommerce and PrestaShop overtake Magento

Woocommerce seems to have replaced Magento as the most popular open-source webshop. It’s remarkable that also PrestaShop has overtaken Magento Commerce. They seem to have lost the sympathy of the open-source community after its take-over by Adobe, and subsequent radical overhaul of its e-commerce tech.

Easy marketplace integration

During 2020, marketplaces will become increasingly important. And, webshop environments that simplify the process of feeding marketplaces with content and offers, will be winners. The rise of Shopify could also be interpreted in this light.

Iceshop launched a new add-on, an Icecat Shopify connector. This in addition to existing ones for PrestashopMagento, and WooCommerce. These connectors not only link these most popular e-commerce platforms to PIM environments but also automate the import of Icecat product content.

Icecat has a huge list of integration partners, see the complete overview of add-ons, that makes it easy to integrate product content to the platforms.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.

Leave a Reply

Your email address will not be published. Required fields are marked *

 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or ...
 October 5, 2016
WordPress editor guidelines Iceclog

Iceclog’s WordPress Editor Guidelines: Writing Compelling Posts

These Iceclog Editor Guidelines for WordPress are a quick guide fo...
 August 17, 2016