TradeMag Taiwan: The Netherlands New Cross-Border Port to Europe after Brexit


TradeMag in Taiwan interviewed Icecat CEO Hoogeveen and APAC director JJ Jan in its August 17, 2016 issue (#449). TradeMag is a publication by TAITRA, the Taiwan External Trade Development Council, and most key manufacturers  in Taiwan are subscribed to it. Here, I added an excerpt of this Chinese article in English.

The Netherlands: the After-Brexit New Cross-Border eCommerce Port to Europe

After the Brexit referendum, the UK is expected to leave the EU within three years. In the past, the UK was one of the most popular cross-border entry points to the European market, especially for US companies. After the Brexit vote, The Netherlands may fully replace the UK as the most popular ecommerce port to the EU for US companies.

According to Mr. Cor Molenaar, Professor at Erasmus Rotterdam, the UK was often chosen by US companies as it is an English-speaking country as well, the US aircraft carrier for cross-border eCommerce activities. He predicts that many EDCs, European Distribution Centers, will be built up at Venlo, Dutch city nearby the German border, in order to cover the whole EU market.

Icecat is an important player for the eCommerce channel in EU

Product information is highly structured in Europe. Icecat, based in The Netherlands, is a major player in this domain.
Founded in 2001 by PhD Martijn Hoogeveen, later joined by Mr. JJ Jan, as APAC director, Icecat is actively expanding its market presence to the Asia-Pacific area.

Icecat currently offers all its ecommerce users, a product catalog with over 3.5 million data-sheets. More than ten thousand brands are supported, and key brands include Intel, Acer, Asus, Gigabyte and other well-known manufacturers. Icecat is also gradually expanding into Fast Moving Consumer Goods (FMCG) categories.

Automation of Product Information to minimize costs

Manufacturers need to deliver product information to multiple ecommerce business platforms. Icecat has an open catalog to resolve this bottleneck: its product information, including text, image, video, spec sheets, PDF files, are digitally standardized and help manufacturers to syndicate them automatically to many ecommerce business platforms, eliminating the need for inefficient, manual communication.

Non-structured products data is not an option for the eCommerce channel in Europe

Icecat APAC Director Mr. JJ Jan believes that online shopping has led to a high degree of price transparency. It’s not easy for channel partners to maintain a high margin, so they need to use highly automated systems to manage their eCommerce operations, especially for product data updating.

If retailers need to spend too much time in updating manually non-structured product data, their operational costs will be too high. We advise brands in Taiwan to prepare their product data in a way that is acceptable by European channel partners.


Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022