TradeMag Taiwan: The Netherlands New Cross-Border Port to Europe after Brexit

Avatar for JJ Jan

TradeMag in Taiwan interviewed Icecat CEO Hoogeveen and APAC director JJ Jan in its August 17, 2016 issue (#449). TradeMag is a publication by TAITRA, the Taiwan External Trade Development Council, and most key manufacturers  in Taiwan are subscribed to it. Here, I added an excerpt of this Chinese article in English.

The Netherlands: the After-Brexit New Cross-Border eCommerce Port to Europe

After the Brexit referendum, the UK is expected to leave the EU within three years. In the past, the UK was one of the most popular cross-border entry points to the European market, especially for US companies. After the Brexit vote, The Netherlands may fully replace the UK as the most popular ecommerce port to the EU for US companies.

According to Mr. Cor Molenaar, Professor at Erasmus Rotterdam, the UK was often chosen by US companies as it is an English-speaking country as well, the US aircraft carrier for cross-border eCommerce activities. He predicts that many EDCs, European Distribution Centers, will be built up at Venlo, Dutch city nearby the German border, in order to cover the whole EU market.

Icecat is an important player for the eCommerce channel in EU

Product information is highly structured in Europe. Icecat, based in The Netherlands, is a major player in this domain.
Founded in 2001 by PhD Martijn Hoogeveen, later joined by Mr. JJ Jan, as APAC director, Icecat is actively expanding its market presence to the Asia-Pacific area.

Icecat currently offers all its ecommerce users, a product catalog with over 3.5 million data-sheets. More than ten thousand brands are supported, and key brands include Intel, Acer, Asus, Gigabyte and other well-known manufacturers. Icecat is also gradually expanding into Fast Moving Consumer Goods (FMCG) categories.

Automation of Product Information to minimize costs

Manufacturers need to deliver product information to multiple ecommerce business platforms. Icecat has an open catalog to resolve this bottleneck: its product information, including text, image, video, spec sheets, PDF files, are digitally standardized and help manufacturers to syndicate them automatically to many ecommerce business platforms, eliminating the need for inefficient, manual communication.

Non-structured products data is not an option for the eCommerce channel in Europe

Icecat APAC Director Mr. JJ Jan believes that online shopping has led to a high degree of price transparency. It’s not easy for channel partners to maintain a high margin, so they need to use highly automated systems to manage their eCommerce operations, especially for product data updating.

If retailers need to spend too much time in updating manually non-structured product data, their operational costs will be too high. We advise brands in Taiwan to prepare their product data in a way that is acceptable by European channel partners.



Leave a Reply

Your email address will not be published. Required fields are marked *

 November 3, 2019

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, compa...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 May 1, 2020

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016