The Future of e-Commerce in Beauty

Avatar for Wouter Maatman
e-commerce in beauty

Today’s consumers are no longer afraid to order online due to the pandemic world, especially in beauty. Nowadays, many innovative technologies allow merchants to bring their customers confidence even when buying items that can be difficult to purchase online, such as lipsticks. What can we expect from the future of e-commerce in beauty?

The buying habits are changing  

The acceleration of e-commerce in this field recorded during the pandemic is not ending. Online sales are expected to represent nearly one-third of global health and beauty sales by 2026, compared to one-fifth in 2021. As for the cosmetics segment revenues, they will amount to $100.5 billion in 2022. Health and beauty e-commerce will grow more than three times faster than in-store retail over the next five years. Also, according to a new report from Edge Retail Insight, long closures of high street stores and malls caused by the COVID-19 restrictions have changed shopping habits.

Online sales techniques

As consumer behavior changes, companies must adapt. They need to be able to adopt new trends and technologies to continue to meet the changing needs of their customers. Here are some examples of how to stay ahead of your competitors.

1. Augmented reality

Augmented reality gives the possibility to create a new type of experience for customers. For example, facial recognition can be used to try on products such as makeup or glasses. Cosmetics giant Sephora has been looking at the topic of augmented reality for several years now. Its “Virtual Artist” app uses face “mapping” technology to allow users to try on thousands of products. Users can also follow beauty tutorials, with each step animated directly on their faces.

2. Simplified Design

The future is not just about technological complexity. A growing trend in e-commerce is to clean up the virtual interface. Namely, creating a presentation space so simple that the product is put back at the heart of the experience, with no ancillary stimuli to distract the consumer from their search. This trend is dubbed “brutalist”: a return to less sophisticated interfaces, as in the early days of the Internet.

Why is this trend significant? Because design influences how a brand represents itself online and how customers interact with it. Rethinking the look and feel of your online store allows you to offer new experiences to users.

Did you know? With Icecat, it’s possible to integrate cosmetics product content into your online platform easily.

Avatar for Wouter Maatman

Digital Marketing Manager at Icecat N.V.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022