Sony leads Vertical Hobby and Entertainment in Icecat Brand Rank Monitor H1-22

Avatar for icecat
Brand Rank Monitor Vertical Hobby and Entertainment H1-22

The winner in the vertical Hobby and Entertainment remains the same – Sony, which also registered an impressive growth of 80% compared to the previous year. Also, the second spot remains unchanged – Steam– growing 3% year on year. Nine out of the ten brands have grown in double or triple digits. The vertical Entertainment and Hobby as a whole also develops well – compared to H1-21, there is an increase of 80% in datasheet requests. In the below graphic, you can see the full overview of the top 10.


Other KPIs on Brand Rank Page

While statistics per vertical is something we keep only for overviews like this, overall brand analytics per country are visible in the front-end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Further, Icecat also publishes a Brand Average Review Score. This is an average of the total number of reviews. This daily updated statistic is also default available for Testseek users. Finally, a data health score is visible per brand. This brand data health score is the average of the completeness scores of all product data sheets of the respective brand’s products, ranging from main products to supplies and spare parts.

Subscribe to our newsletter and stay updated.

Leave a Reply

Your email address will not be published.

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This guide will quickly show you how to import free product content from Ic...
 February 25, 2022