New Brand ProXtend Chooses Open Icecat for Ecom Syndication

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ProXtend chooses Icecat

ProXtend chooses to join Open Icecat to syndicate its product content to all its e-commerce partners. ProXtend is a manufacturer of high quality IT accessories. The new IT accessory brand of European distributor Convena aims to offer A-brand quality at competitive prices. It started with webcams, and gradually expands to other categories like headsets, and monitors. It taps into the skyrocketing demand for home office equipment due to the pandemic.


ProXtend products are already available at various marketplaces and retailers. For example, on Convena itself, and via its resellers like Centralpoint, and MediaMarkt. These retailers already make use of the Icecat and the Free Vendor Central Progam.

ProXtend invites all its e-commerce partners to collect its standardized content from Icecat, free of charge. The ProXtend digital assets retailers can download specifications, marketing texts, product images, brochures, sustainability logos, manuals, and rich media assets such as videos and product stories. Great product content will generate a better visitor experience that leads to more sales for retailers and ProXtend.

Benefits for ProXtend resellers

What are the benefits of Open Icecat for ProXtend resellers? In short, the ProXtend product data-sheets are now more complete, enriched with localized digital assets. And also, timely delivered. As the ProXtend data is now part of Open Icecat, its product content is immediately available upon registration, for free. As a result, resellers have access to the ProXtend product content in XML, JSON, and other standard exchange formats.

If you are a ProXtend reseller, use your Icecat account to download its free product content. In case you don’t have an account please register online, contact your local Account Manager, or contact us online.

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