Product content exchange platform Syndy partners up with Makro

Avatar for Laura van der Blom

After a set-up period, dedicated to integrating Syndy and Makro’s content platforms, both parties are now ready to drive collaboration with Makro’s suppliers.

What exactly is Syndy doing for Makro?

Makro – a leading wholesale retailer in Europe and Asia – was looking for a way to improve product content accessibility. The retailer that sells hundreds of thousands of products, needed access to up-to-date product content, readily available from one centralized place. Product content is to power its omnichannel strategy, especially its e-commerce domains. So, they started a partnership with Syndy , the product content exchange portal for suppliers and retailers. Using Syndy’s online platform Makro, can connect directly with each of its suppliers and work together to receive the right product content, customized to its needs. Suppliers can choose to upload content from established third-party data sources. Like GS1, BrandBank and Icecat (disclosure: Icecat acquired Syndy in March ’18).

So what happens next for Makro suppliers?

Firstly, Makro is sending out personal invites to every supplier through Syndy in order to access the portal. Secondly, a Syndy account, which is free of charge, enables suppliers to manage their product content for Makro. And, adjust it as desired. Lastly, every 30 minutes, Makro will pull content changes from Syndy, thereby ensuring a timely flow of content into its systems.

Are you a Supplier of Makro?

As a supplier you can create a free Syndy account here.

After signing up, the Syndy team will configure your account by linking your account to the right organisation, brands and products.

Any other questions?

In case you want to know more about this partnership, don’t hesitate to contact Syndy by email or phone:

T: +31 20 894 3110

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