Portugal E-commerce Expansion Analysis

Portugal E-commerce Expansion Analysis

Portugal has fully embraced the immense potential that the recent rapid growth of the European e-commerce sector offers to online retailers across a wide array of industries.

The B2C e-commerce market in Portugal has been growing quickly. Despite the market being dominated by younger generations, the COVID-19 pandemic in Portugal significantly increased online product sales. As a result of restrictions, lockdowns, and safety concerns, it became the new normal as businesses and consumers went digital. Even among those over 60, e-commerce made major strides, which fuelled the post-pandemic ecommerce environment.

Additionally, the government and the national e-commerce group ACEPI are promoting e-commerce to the general public and domestic enterprises.

E-commerce Overview

With a current of 5.8 million users, the Portuguese e-commerce market is expected to grow its number of users by 0.5 million every year (until 2028).

Portugal E-commerce Overview


The growth of the Portuguese e-commerce industry presents valuable opportunities for e-commerce vendors. With a steady increase in online sales, the sector demonstrates its potential with the projected rise in e-commerce gross sales and continued growth. It is clear that investing in the Portuguese e-commerce market holds great promise for vendors seeking expansion.

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