Philips most popular brand in e-channel in Q2 2017

Avatar for Martijn Hoogeveen
By
Top 10 Brands Q2 2017
Likethumbsup(6)Dislikesthumbsdown(0)
image_pdf

In Q2 2017, Philips became the most popular online brand in the e-channel as measured by Icecat, overtaking HP for the first time. In the second quarter of this year, product data for any product sold online for both brands was queried 250 million times  through the database of Icecat.
Philips benefits from a continued surge in the interest for LED-TVs. HP (+15%) did nevertheless well on an annual basis, compared to its competitors Lenovo, ASUS, Acer and DELL. Apple (+13%) is the only direct competitor of HP that develops at a similar rate. Hewlett Packard Enterprise (-50%) has still a challenge to position itself in the online channel after its divestment from HP Inc.


Subscribe to our newsletter and stay updated.
Loading

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This quick guide will show you how to import free product content from Icec...
 August 8, 2017