In the world of e-commerce, providing accurate, detailed, and consistent product information is essential for the success of an online store. For Lobbes, one of the largest toy retailers in the Netherlands, sourcing their product information more efficiently was a top priority. Thanks to their collaboration with Open Icecat, they can now source product data faster and more efficiently, helping them better serve their customers and optimize their processes.
Open Icecat is a global catalog for sharing product information, providing users free access to an extensive catalog of product data from thousands of brands. These brands sponsor the product information. The platform offers detailed product descriptions, specifications, images, and other important details that help retailers present their products on their websites. Using Open Icecat offers several benefits, including time savings and consistency in product data. It also provides the ability to respond quickly to changes in the product offering.
The basic information that Lobbes obtains via Open Icecat includes essential product details such as marketing texts, specifications, dimensions, and images. This data is automatically synchronized, ensuring that all products on the website are always up-to-date. This reduces the chance of errors and allows Lobbes to quickly respond to changes in their range, such as new products or adjustments.
With Icecat’s basic information, Lobbes can consistently present its products, which helps build customer trust and reliability. It also ensures a smooth shopping experience, where customers can easily find the right products based on clear and consistent product descriptions.
In addition to basic information, Lobbes also uses Icecat’s Enhanced Product Stories. This goes a step further than traditional product information. With Enhanced Product Stories, Lobbes can present rich, visually appealing content beyond just specifications. These product stories contain interactive elements, such as videos and detailed explanations of the product’s benefits. They also feature inspiring stories that help customers better understand how the toy might fit into their lives.
This comprehensive content ensures that customers are informed and excited about the product. By combining product stories with basic information, Lobbes creates a rich and visually attractive product presentation. This approach helps customers make informed decisions and improves their shopping experience.
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Interested in learning how to enhance Lobbes online product pages? Icecat provides various content solutions to elevate the shopping experience on product pages. For more information, please get in touch.
Read further: Partners, Icecat, product content, toys
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
