Nordic Marketplace CDON uses Icecat Product Content to Enhance Online Experience

CDON, based in Sweden, is one of the Nordics’ leading and biggest marketplaces. On the CDON platform, merchants can reach many consumers in Sweden, Finland, Norway and Denmark to increase their revenues. Currently, CDON sells products in a wide range of categories such as home electronics, toys, kitchen appliances, entertainment, and hobby. To further improve the online shopping experience, CDON uses Icecat product content.

Content optimizes the online experience

Icecat supports all categories of product content and integrations to marketplaces like Amazon, AliExpress, and Google Shopping. CDON asks its vendors to register, enter, and enrich their product content via the Icecat Brand Cloud interface or to join the premium services of Open Icecat for unlimited and controlled content syndication to all their channel partners. The product content that brand owners can enter and enrich includes product titles, descriptions, specs, images, 360-degree demos, feature logos, sustainability data, and videos. 

As part of the solution, CDON helps brands promote and position their products in its marketplace and sales channels more effectively. It also improves the completeness of their product content, reduces the time to market for new products, and boosts sales.

Benefits for CDON Vendors

Brand owners should invest time and money in enhancing the product content because it engages online with more shoppers. Additionally, it facilitates placing products on different partner platforms, and as a result, this will increase conversions. The key benefit for a vendor’s operations is saving costs by creating their product information management system (PIM) and syndication infrastructures. 

Now, all a brand needs to do is sign up for a free Icecat Brand Cloud account. Icecat supports all (70+) major world languages in its multilingual taxonomy. This guarantees that a product data sheet entered once will be automatically available in all these languages! Furthermore, Icecat offers digital rights management to limit syndication to authorized resellers only in case of advanced brand requirements.

How to join?

Check out our tutorial on editing data via Icecat Brand Cloud. To register, follow these steps:

1. Sign up for a free Icecat account.
2. Confirm your e-mail address.
3. Contact Icecat to assign your brand to your account.

Please contact your local account manager or us directly via the website for more information.

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