New Icecat Amazon Listings API is Live for Brands and Sellers

Avatar for Emre Tan
By
New Icecat Amazon Listing API Connection is Live for Brands and Sellers

Icecat finalizes its new connection to the Amazon Listings API to further automate content publishing directly from the Icecat database into Amazon Vendor and Seller Central. The new API connection supports real-time content publishing, ASIN (Amazon Standard Identification Number) creation, taxonomy optimization, a publishing dashboard, and extensive reporting. In addition, the new Listings API connector allows faster vendor onboarding and enables Icecat to publish a high volume of products in single batches.

The legacy AFS connectivity is no longer available, and the new Listings API connection replaces it entirely.

Key Features of the Listings API

What are the key features of the Amazon Listings API? In summary:

  • Fully synced with Icecat’s vendor database
  • Near real-time publishing
  • End-to-end transformation
  • Create, update and delete listings
  • Localized issue messaging
  • Submission validation
  • Manual submission via a web interface
  • Submission dashboard

Marketplaces and most Hardline and Softline Categories Supported

The new Icecat connector supports, in principle, all of Amazon’s marketplaces. However, the Amazon Listing API does not yet fully support all Amazon product types because supported Amazon product types still differ by selling partner type (merchant or vendor) and by Amazon marketplace.

How can Vendors and Sellers start publishing their content directly on Amazon?

Multiple vendors have already been publishing their content successfully to Amazon via Icecat. So who can participate in the new program? In principle, all vendors holding an Amazon Vendor Central account and sellers holding an Amazon Seller Central account can participate.

Despite the automation of interfaces, the minimum Amazon requirements for data completeness should be met. For this reason, Icecat supports gathering missing information via its own PIM platform.

Get in touch with Icecat to determine if your product content can also be published automatically on Amazon.

Avatar for Emre Tan

Managing Director of Icecat, MSc. in International Finance, investor via E-nvest., ex- IBM, PwC, McKinsey

  • commented on August 3, 2022 by David James Warrington

    Could someone contact asap please?

    • commented on August 3, 2022 by Wouter Maatman

      Hi David, thanks for your comment. How can a country manager contact you. By phone or email? Regards, Wouter

  • commented on November 9, 2022 by Francesco

    Hello, i would like to speak to some one referring to this product. How can we be in contact?
    Thanks in advance

    • commented on November 9, 2022 by Wouter Maatman

      Hello Francesco, a country manager from Italy will contact you asap. Regards, Wouter

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018
LIVE JS

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022