New Toys Data Model Well-Received at Event

Laura van der Blom

In September, the Toys Data Model has been introduced in the Benelux during an event by, Carrefour, Brandunit, Wehkamp, FUN, Toy Champ, Beeusaert Braet, OKU Business partners, Van der Meulen and Icecat. The new standard was well-received by brands and channel partners in the toy industry, and has already been adopted by major industry partners in the Benelux and is being rolled out globally.

Jerome Vivet of Carrefour about content challenges.

The event was attended by various brands and resellers from the Benelux toy industry such as LEGO, Dreamland and The Walt Disney Company. Rene Rozendal from Icecat introduced the data model. After that, Carrefour, FUN and presented the different challenges they face when it comes to product data and the importance of good product data on online platforms to create a better customer experience, focused on toy categories.

If you have some questions about the data model or want some more information, please don’t hesitate to contact us.

From left to right: Bianca Wouters (MGA), Bruno Clase (Carrefour), Berend Sikkenga (LEGO), Sven de Waele (FUN), Marco de Vries (, Martijn Hoogeveen (Icecat).

Marco de Vries about the importance of a standard data model for

Jerome Vivet, Carrefour



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

World map

Iceclog Launch and Improved Icecat LIVE Documentation

“Iceclog” (Icecat content-log) is our new blog, where you will find...
 August 26, 2016

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some 300 m...
 June 1, 2016
http url

Manual for Icecat URL: Links to Product Data-sheets and Images

Version: 1.20, October 4, 2016.The purpose of this post is to explain the Icecat URL method to ...
 October 4, 2015

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016

Manual for Personalized Interface File and Catalog

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 February 17, 2017

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from our partner Testseek, as an add-on service for both O...
 October 19, 2015

Icecat Add-ons for Magento, PrestaShop and other Popular Solutions

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 October 4, 2017