The aim of this manual is to provide a clear and practical overview of the different types of product-related content available through the Icecat platform. It explains what each asset is, how it can be used, and in which format it is typically delivered.
Whether you’re a сhannel partner, content integrator, developer, or brand partner, this guide will help you better understand how to work with multimedia materials, regulatory documents, and marketing assets to enhance product presentation and user experience.
Format: .mp4
.mp4
Official video promo material. Depending on the product, it could be anything: a trailer, a guide, tips, an overview, and many more.
Video is usually a Local asset. Its maximum size is 200 MB.
Video promo for Hasbro dolls.
Format: a list of .jpeg
.jpeg
A gallery of pictures that provides a 360-degree view of the product. Users can rotate the image to see the product from all sides.
3D tour for LEGO construction set.
Formats: .html/.zip/.txt
.html
.zip
.txt
A Product Story is a marketing-oriented description from a brand that highlights a product’s unique features, design, and benefits. Unlike technical specifications, a Product Story aims to engage customers using interactive design and animations.
Product Story for Disney movie.
There are two versions of ProductStories:
ProductStory
ProductStory2.0
Read more: 🔍 Manual: How to Embed Product Stories into Your Website? 🔍 Manual: How to Embed Product Stories 2.0 Into Your Website?
Format: .pdf
.pdf
A product leaflet is a document provided by the brand that offers technical information about a product in a visually appealing way. Essentially, a digital brochure. Usually, a Local asset.
Leaflets are designed to help customers understand a product’s value and functionality and are often used in both online and offline sales channels.
Leaflet for Philips Toothbrush
❗Only for Open Icecat Products.
The backup service for sponsored products ensures every product has a leaflet.
If a product doesn’t have a brand-provided leaflet, Icecat will essentially collect the information we have about the product (identifiers, descriptions, features, and a gallery) and put it into a PDF according to the pre-defined template, like in the image below:
Generated PDF for HP PC.
A product manual is an official document containing detailed instructions on how to use, install, maintain, and troubleshoot a product. It typically includes safety guidelines, step-by-step setup procedures, technical specifications, and contact information for support.
Since most manuals are multilingual, this asset often belongs to the 🌐 International language.
Manual for Sony TV.
Formats: .pdf/.jpeg
A size chart is a guide provided by the brand that shows the product dimensions or size.
Size chart for the LG washing machine.
A Quick Start Guide is a simplified instruction manual provided by the brand that helps users set up and begin using a product. It usually includes basic installation steps, essential functions, and visual diagrams or illustrations to help users with the initial setup.
Unlike a detailed manual, it focuses only on the most critical information to start immediately working with the product without additional details.
Quick Start Guide for ASUS Network Adapter
A Carbon Footprint is a document provided by the brand that indicates the total greenhouse gas emissions produced throughout a product’s lifecycle, typically expressed in kilograms of CO₂.
This document helps you understand the environmental impact of the product. It may cover emissions from raw material extraction, manufacturing, transportation, usage, and disposal.
Carbon footprint for Samsung display.
Formats: .pdf or .jpeg
The Repairability Index (Indice de réparabilité) is a mandatory label in France that rates how easy it is to repair a product, helping consumers make more sustainable choices.
Despite being originally French, it is also used in the DACH region and other EU countries.
Provided by the brand or manufacturer, it gives a score from 1 to 10 based on criteria such as availability of spare parts, ease of disassembly, and access to repair documentation. The index aims to reduce electronic waste by encouraging the design and purchase of more repairable products.
Repairability Index for Samsung smartphones.
The Durability Index (Indice de durabilité) is a French labeling initiative that evaluates how long a product is expected to last, aiming to promote more sustainable consumption. It goes beyond the Repairability Index by considering factors such as product reliability, upgradeability, availability of spare parts over time, and repairability. The score is usually presented on a scale (e.g., from 1 to 10) and is intended to help consumers choose products that are designed to last longer and generate less waste.
Durability Index for Philips TV.
CE Marking is a certification symbol affixed to products by the brand to indicate that the product complies with all relevant EU safety, health, and environmental protection requirements. It is mandatory for many products sold within the European Economic Area (EEA).
Unlike the Declaration of Conformity, CE Marking is assigned by independent authorities.
Some brands may have custom descriptions for other PDFs.
An Energy Label is an official mark that shows how energy-efficient a product is, usually rated on a scale from dark green (most efficient) to red (least efficient). It helps consumers quickly compare products and choose options that save energy, money, and reduce environmental impact.
Formats: .pdf and .jpeg
An EU Energy Label is a standardized label that brands must provide for products sold within the European Union to communicate a product’s energy performance at a glance. It typically displays the model identifier, the EU energy‑efficiency class (on the A–G or A+++–D scale), key metrics such as annual energy or water consumption, noise emissions (for appliances like dishwashers or washing machines), and capacity (e.g., litres or kilograms).
There are two types of labels:
🔍 Document on rescaling initiative
Energy Label for the LG monitor.
The product sheet with certain product features according to EU energy labeling requirements.
Typically represents energy consumption and efficiency features. Usually, a Local document.
EU Product Fiche for Siemens dishwasher.
Essentially, it is an online catalog with Energy information, specifically Energy Labels and Product Fiche for certain categories of products distributed in the European Union and some other jurisdictions such as Northern Ireland.
Icecat provides an ID that you can use to locate the product and a link to EPREL. Check the guide for your export format.
🔍 Visit the EPREL official site.
🔍 What is EPREL?
Format: .pdf or .jpeg
The UK Energy Label is a standardized label required for certain products sold in the United Kingdom, indicating their energy efficiency and performance. It closely resembles the EU Energy Label but follows UK-specific regulations post-Brexit.
UK Energy Label for MSI monitor.
🔍 What is GPSR?
A EU Declaration of Conformity is a formal declaration that a product meets all applicable EU safety, health, and environmental protection requirements.
Provided by the brand, it typically includes the manufacturer’s name and address, the product’s model or type identification, references to the relevant EU directives and harmonized standards, a description of the conformity assessment procedure, the place and date of issue, and a legally binding signature on behalf of the organization.
EU Declaration of Conformity for Xerox printer.
The UK Declaration of Conformity is a document provided by the brand to confirm that a product meets all relevant UK regulations and standards, similar to the EU Declaration of Conformity but aligned with UK law.
It typically includes the manufacturer’s name and address, product identification, applicable UK legislation, references to designated standards, details of the conformity assessment procedure, and a dated signature from an authorized representative.
Declaration of Conformity for LG Whiteboard.
A Safety Data Sheet and Safety Information document serve one purpose – to provide information for safe use of the product.
Safety Information is a longer and more detailed manual, while the Safety Data Sheet is a shorter brochure. In both cases, it is a document provided by the brand that contains essential information for safe handling, storage, and disposal. It usually includes details on potential hazards, first-aid measures, protective equipment, and regulatory compliance.
Though similar, Icecat treats them as different types. Please check the manual for your export format.
Safety Information for the Lenovo laptop.
Read further: Icecat, e-commerce, ecommerce, EU, Icecat, multimedia
