Mexican retail-giant Elektra uses content to populate its marketplace

Elektra – one of the top retailers in México – teams up with Icecat to get the best rich content for its online site, getting the latest updates, images and reliable high-quality product data.

Elektra – a top 30 most valuable Mexican brand according to BrandZ.com – belongs to the Grupo Salinas holding, and has one of the biggest assortments and client bases in México. Elektra’s goal is to expand its online catalogue, by taking a step forwards and creating a marketplace. Elektra uses Icecat´s content to offer its existing customers a better buying experience, and reach out to new ones.

“Having Icecat as our product information provider will help us increase our catalogue with new products, improve our SEO and sales conversion. We improve our customer buying experience and our sales disrupting the Mexican ecommerce scene” Fernando Rodríguez, Content Manager at Elektra.com.mx

Elektra.com.mx  was born as an innovative project focused on satisfying Mexican families’ needs. Following the priorities, requirements and lifestyles of its customers.

Fernando Rodríguez, content manager at Elektra Group, says. “We look for opportunities to increase our sales and profitability by capitalization on our market leadership position. As a reseller of electronics, home appliances, furniture, motorcycles, telephones, computers. And also e-money bank transfers in Mexico, Central and South America (LATAM). We use our extensive retail network, and customer base to offer innovative products and financial services.”

Edorta Gorria