Mexican retail-giant Elektra uses digital content to populate its new LATAM marketplace

Avatar for Edorta Gorria
Mexican retail-giant Elektra

Elektra – one of the top retailers in México – teams up with Icecat to get the best rich content for its online site, getting the latest updates, images and reliable high-quality product data.

Elektra – a top 30 most valuable Mexican brand according to – belongs to the Grupo Salinas holding, and has one of the biggest assortments and client bases in México. Elektra’s goal is to expand its online catalogue, by taking a step forwards and creating a marketplace. Elektra uses Icecat´s content to offer its existing customers a better buying experience, and reach out to new ones.

“Having Icecat as our product information provider will help us increase our catalogue with new products, improve our SEO and sales conversion. We improve our customer buying experience and our sales disrupting the Mexican ecommerce scene” Fernando Rodríguez, Content Manager at  was born as an innovative project focused on satisfying Mexican families’ needs. Following the priorities, requirements and lifestyles of its customers.

Fernando Rodríguez, content manager at Elektra Group, says. “We look for opportunities to increase our sales and profitability by capitalization on our market leadership position. As a reseller of electronics, home appliances, furniture, motorcycles, telephones, computers. And also e-money bank transfers in Mexico, Central and South America (LATAM). We use our extensive retail network, and customer base to offer innovative products and financial services.”

Subscribe to our newsletter and stay updated.

Leave a Reply

Your email address will not be published.

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021