Manual: Brand Editor in Icecat Brand Cloud (PIM)

The goal of the manual is to provide a complete overview of the tools available to Brand users in Icecat Brand Cloud.

Brand Cloud Access

You can log in via the Icecat Brand Cloud. If you do not have login details, please register here first to get authorized.

Create a new Product

Once you are logged into the Brand Cloud, you are free to create a new product for your brand.

Follow Products → New at the Menu section:

Initially, you need to fill in the following essential product data:

• Product Code — the main product identifier, always uppercase and unique within a brand.
• Brand — the brand name, which you can select from the brands you manage.
• Category — the specific product category that determines available features. If unsure, you can select Not Categorized. Products are to be assigned to bottom-level categories with no subcategories.🔍 All Categories
• Product family — applies to certain brands only. For example, (Apple) iPod.
• Product series — applies to certain brands and families only. For example: (Apple iPod) Touch.
• Publish — Manages Digital Rights Management (DRM) access for shop users. When set to “Yes” and the product has an owner, it remains accessible regardless of data completeness. Use the “Limited” option to restrict access for all users except those explicitly whitelisted.
• Is Dangerous — indicates whether the product requires a safety disclaimer.

💡There are many tooltips on each page of Icecat Cloud. If you feel confused try to hover the field labels!

Once the product is created, you are redirected to the Product Page with your brand new product!

Product Search

Our Home page, also available in Menu → Products → Search. Click on the product to view its Product Page.

The checkbox Active products allows you to filter products that appear at least in one live feed of Icecat partner distributors.

❗Product Search decreases the amount of products with each filter applied. If you choose an Asset and the Feature filter, the result will be the products that have both.

Product Page

In the product details screen, you will see the following sections:

• Top panel — Contains the Product Title, Main Image, Preview button, and approval indicators for brand users and Quality Assurance team verification.
• Side panel — Left column containing navigation buttons, with some sections accessible only through this menu.
• General — Basic product information including identifiers, category, and product model description.
• Publication restrictions — Controls product visibility and access settings for authorized channel partners.
• Product life cycle — Shows product release and end-of-life dates.
• GTIN (EAN/UPC) — Product barcode information.
• Media gallery / Multimedia Objects — Storage for PDFs, videos, energy labels, and other digital assets.
• Descriptions & Taxonomy Specific Descriptions — Marketing product descriptions, bullet points, disclaimers, SEO, and warranty details.
• Specs — Product specifications/features.
• Related products — Accessories, options, and compatible items.
• Reasons to Buy — Highlights key product features with descriptions (side menu only).
• Copy this product — Quickly transfer selected product information to another listing (side menu only).
• Post a ticket — Request product data-sheet updates and communicate with Icecat editors (side menu only).
• Product history — Log of all product updates (side menu only).
• Gallery — Right column displaying product pictures.
• Data Health Scores — Shows product data completeness score. Click the donut graph to see which fields need attention to improve the health score.

❗Product Page autosaves your changes once the input field is out of focus. It is highlighted in green indicating successful save or red if the new value cannot be saved.

By default, the product page shows only International values. If the field has a 🌐 globe button, it may have local values. The number in the green circle shows the number of active local values.

1. General

Product ID — A unique internal identifier automatically assigned by Icecat. Cannot be changed.

Date added — The product creation date (UTC).

Last update — The most recent edit date. Recently updated active products appear in the daily index file.

Product Code — Your assigned unique identifier.

Score — A popularity rating based on distributor stock levels, pricing, and product data sheet downloads.

Category — To change an incorrect category, type the category name in the field. Click +Search for any Icecat category to see all options. Products can only be assigned to the lowest-level categories.

Brand — The product’s brand name.

Product model description — The official name used by the brand to promote this product. The Icecat QA team ensures that they are understandable to an international audience. To modify the International value, you need to post a ticker to them. Check the Post a Ticket section.

To add or edit Product Model Description in other languages, click the 🌍 globe button to view Local values.

Virtual Category — An additional product grouping method. For example, Chromebooks is a virtual category within Laptops.

Product families and series — As described earlier.

Product Title — An automatically generated title combining Brand + (Family + Series) + Product Model Description. If there is no Product Model Description, the Product Title includes certain specs instead. Check the Specs paragraph for details.

Owner — The username of the person managing the product.

Market — Shows where Icecat’s partners distribute the product. Click the Market label to see distributors and their countries.

Country codes appear in gray when the product is inactive in that market, or green when active.

2. Gallery

How to add a picture?

You can upload a high-resolution picture by clicking on Add.

An Adding picture pop-up will appear.

1. Select the Languages for which the picture is activated. 🌐 International will activate the picture for all languages. 🔍All languages table.
2. Set an expiration date, if needed. Once it comes, the image will be deactivated. Check How to delete a picture? below.
3. Image type — tag for the image for users’ convenience. Leave the default value if unsure.
4. Pictures URL — add one or several images. Separate the images with a new line.
5. Alternatively, choose the files from your PC with the Choose file button.

Each picture you upload produces 5 Icecat pictures with different resolutions.

When uploading a picture, ensure that it has a white background. Minimum resolution is 200x200px and the maximum resolution is 10000x10000px.

The top-most International picture is the main image for the product. Drag and drop the images to change their order.

How to delete a picture?

The Icecat Brand Cloud does not allow brand users to remove the images completely. Instead, we rely on deactivation, which hides the image from shop users. Deactivated images are transparent on Brand Cloud.

Click on the picture you want to deactivate and click on the highlighted button.

If you set the image to private, it is available to authorized resellers of your brand.

Image Types

To ensure the best product representation, images need to be marked by type, such as product photos, packaging images, annotations, and screenshots. This helps highlight the main features of the product. Well-categorized images help consumers to better understand what they are going to buy.

🔍All Image Types: How to Make the Product Gallery Great Again

3. Publication restrictions

Here, you can limit the accessibility of the product datasheet to particular channel partners by setting Publish to “Limited” and selecting authorized resellers.

4. Product Life Cycle

Here you can set a Release date and the End-Of-Life date for different countries.

5. GTIN

You can add GTIN, i.e., the barcode, by just entering the code and clicking on the “Add” button.

6. Media Gallery

If videos or additional digital assets are available for the product, please add them via Media Gallery. This option is to help consumers to better understand what they are going to buy.

You can add the Multimedia object by clicking on “Add”. You will see a new window. The Multimedia Objects menu is intended to add extra information about the product. For example, manuals, leaflets, videos, 3D, product stories, and/or energy labels. It is a simple process of copying the link to the object and pasting it in the “Object URL” field. Alternatively, you can upload the MMO file directly from your computer by clicking on “Choose file”. Before clicking on “Add object”, choose the correct Localization (language), add a short description, and indicate the expiration date if needed.

7. Descriptions

Description is marketing data provided by the brand user. For shop users, it is provided in different blocks. Click on the existing Description to edit it, or scroll down to view the Add new description block.

Add / Edit Description

Language – mandatory for Description

Full Product name – short description of your product.

Description – long and detailed marketing text. It supports adding footnotes and the following HTML tags: <b>, <br />, <p>.

Bullet points – selected marketing information about your products. Bullet points also support HTML tags and footnotes.

❗To add footnote¹ to your Buller Points or Description, enter [1], where 1 is an ordinal number of the footnote. The tooltip text needs to be filled in the Disclaimer field (click on Show more fields)

Taxonomy Specific Descriptions

This field shows the Descriptions that are available only to shops that are assigned to a certain External Taxonomy. It contains additional input Taxonomy Name, but the rest is the same.

8. Specs

Block with product specifications, also known as Features, divided by FeatureGroups (Display, Performance). Each Category has different FeatureGroups, Features, and Values.

Taxonomies

Icecat partners have their own sets of features used in their taxonomies. Activate checkboxes to view which Features are important for the selected channel partner who provided us with their Taxonomy.

Feature Types

• in black – basic Icecat taxonomy features.
• in gray – less popular features in brand taxonomies. They appear rarely, but if filled are exported to channel partners.
• in green – searchable features, which allow channel partners to build a product search on their websites.
• *marked with a star – mandatory features for the category.
• blue underline – the feature included in the Product Title. Based on these features, brand users can validate if titles are accurately generated. If you see any inconsistency in Product Title generation, please Post a Ticket.

Adding a Feature Value

Dropdown and multidropdown features have an option to Add new value. If you select it, a UI will appear:

You must provide a source where a feature value is shown on the official manufacturer’s portal. Our taxonomy team receives requests to add new features and works with them in order to improve product data. If there is a delay in response from the Taxonomy team, please Post a Ticket.

❗Important specs format requirements

Numerical feature values must use a dot (.) as the decimal separator and follow the measurement unit shown next to the field. For example, if the feature Height shows mm as the unit, enter the value in millimeters.

💡Icecat automatically converts values between Imperial and metric systems.

Use international symbols instead of English words in text values. For example, use “-” instead of to and “&” instead of and.

The standardization of these attributes is crucial since they are used for product searches. If you find that a Category lacks sufficient Features, please create a ticket using the Ticketing system.

9. Reasons to buy

Reasons to buy enable you to highlight particular product features. Click the Reasons to buy icon

1. Select the language of the text you want to add.
2. Fill in the title of the product feature.
3. Write the feature text.
4. Enrich your feature text by adding a feature logo or picture (this picture should be of high quality).
5. Click Save to store the Reasons to Buy.

Repeat the sequence to add more “reasons to buy” one by one.

10. Packaging data

Extended Producer Responsibility (EPR) is an environmental policy approach within the European Union that places the responsibility for the entire lifecycle of a product, including its waste management, firmly on the producers.

Icecat uses a separate vertical for Packages that you could connect to your product.

The packages are divided into three categories:

1. Primary packaging (Plastic cap, Plastic bottle, Metal staples)
2. Secondary packaging (Transport box,  Plastic strips, External plastic packaging (wrap))
3. Pallet (Wooden pallet, Plastic pallet, Label)

Those packaging products have their own features, which you could use to align with the policy requirements.

Using the Related Products tool, you can add the necessary packaging data to your products.

Batch Uploading for Packaging Data

To help our clients with the transition to the new EPR policy requirement, we allow the brand users to send us the Import file, which our editor team will upload to Brand Cloud.

An example of the file:

The filled files are to be sent to editor@icecat.biz.

Post a ticket

If the product is already described and you have noticed an error, please post a Ticket. The Icecat editors will review all the changes you suggest.

Click on the Post a ticket button in the Side menu section. Enter your remarks in the shown fields. The ticket is automatically assigned to the product.

Important note: the support of certain functionalities, service levels, digital assets, and publication restrictions (digital rights management) might not yet be supported by your contract with Icecat.

Top Panel

Preview

This button allows you to emulate how the product appears to the shop users. You can change the appearance for different languages.

In case the product is unpublished (Publish = No) or outside of its lifespan (between Release and End of Life dates), the product Preview is not available.

Brand Checkmark

Once the product is completed, click on the checkmark button:

This indicates to the Icecat Quality Assurance team that the brand user completed the product and it is ready for review. This also assigns the product to Supplier quality.

Notifications

If you receive product update notifications via email, you can enter the product details through the links to the Product data sheets that you receive. Just click “Edit Product”.

If the product content is approved by you click on the Accept button.

Vazha Abramishvili

Chief Operating Officer at Icecat