The Chinese multinational Lenovo Group Limited, headquartered in Beijing, China, and a yearly € 41 billion in revenues, provides its UK partners with free product content via the Icecat platform. Lenovo, which currently ranks 3rd in the Icecat Brand Rank Monitor, is using Icecat as its content distribution platform for Spain, the Benelux, and the United Kingdom. Today, all channel partners from the United Kingdom can download the fully enriched product datasheets!
Lenovo invites its e-commerce and retail partners to collect its standardized content from Icecat free of charge. Channel partners can download their specifications, marketing texts, and digital assets. For example, product images, brochures, and manuals. Furthermore, also rich media assets such as videos and Reasons-to-Buy are available. Complete and correct product content will generate a better buying experience, leading to an increase in conversion rate.
What are the key benefits of Open Icecat for Lenovo channel partners? In short, the Lenovo product data sheets will be more complete and enriched with digital assets. As the Lenovo product content is part of Open Icecat for channel partners in the United Kingdom, its additional product content is immediately available upon registration. As a result, resellers have free access to the Lenovo product content in XML, JSON, and other standard exchange formats.
If you are a Lenovo channel partner, use your Icecat account to download its free product content. In case you don’t have an account, please register online, contact your local Account Manager, or contact us online.
Read further: News, lenovo, Open Icecat, product content, product data-sheet
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