LEGO Expands Shopping Experience with Icecat: Discover the Innovations of A+ Pages

Avatar for Vittorio Marino

LEGO has introduced its innovative A+ Pages in various regions, including Italy, offering authorized retailers an extraordinary opportunity to enhance their product pages. Thanks to the Product Stories provided by Icecat, enriching content has become effortless: each story is a treasure trove that encapsulates digital resources such as videos, logos, technical details, 3D objects, and an extensive image gallery. This not only improves the online shopping experience but also transports customers into a world where they can almost touch the products, significantly boosting conversions on the sales pages.

Icecat Brings A+ Pages to the World of Toys and Beyond

Several Italian retailers have already successfully implemented the Product Stories. Here are some e-commerce sites where the Lego Stories (A+ Pages) are already active: Coop, Monclick, GRE S.p.a. (Trony), Librerie Feltrinelli, IBS, Mornati Paglia, Carrefour – Digital Flyer Section, Prenatal, ToysLand, Giochi di Clem, and Magicabula Mattoncini. Integrating the Rich Contents is very simple: with just a few lines of JavaScript in the HTML code, they are ready to be published on any device. A manual is available that contains detailed instructions and explains how to incorporate the Product Stories through Icecat Live Granular Call.

Are you a LEGO Reseller?

If you are an authorized LEGO channel partner, use your Icecat account to integrate the A+ pages into your e-commerce platform. If you don’t have an account, please register online, contact your local account manager, or reach out to us online. After logging in, you can also request authorization from LEGO.

Discover How to Access Exclusive A+ Pages

If you are a brand eager to enhance the online experience of your products through your partners’ websites, Icecat is the solution for you. Contact us directly to be connected with our team and start making a difference with the A+ Pages. Don’t miss the opportunity to make the presentation of your products irresistible!

Avatar for Vittorio Marino

Key Account Manager Italy

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