Legamaster International joins Open Icecat to syndicate its product content to retail partners. These retail partners are based in Germany, Netherlands, Belgium, Luxembourg, France, Denmark, Norway, and Latvia. The Netherlands-based company is the visual communication division of edding AG. It offers a wide range of collaboration solutions ranging from e-screens, whiteboards, and flipcharts to accessories like magnets and markers. As a result of the move, Legamaster’s e-commerce partners can collect the Legamaster product content from Icecat free of charge. Retailers can download the specifications, marketing texts, and digital assets like product images, brochures, sustainability logos, manuals, or videos.
We see the direct connection of our PIM system to Open Icecat for the first eight countries as an important milestone. Our customers expect real-time, correct, and rich content for their websites to create a better buying experience. And, Legamaster listens to them. Therefore, we are pleased that, thanks to Icecat, our partners and resellers can now access the up-to-date, complete, and consistent information about our products in an extremely efficient wayWim Kuijper, International Sales Manager at Legamaster
We see the direct connection of our PIM system to Open Icecat for the first eight countries as an important milestone. Our customers expect real-time, correct, and rich content for their websites to create a better buying experience. And, Legamaster listens to them. Therefore, we are pleased that, thanks to Icecat, our partners and resellers can now access the up-to-date, complete, and consistent information about our products in an extremely efficient way
Legamaster uses the Push-API. In order to easily push product content to Icecat’s PIM system. But also to integrate the content within its own workflow and master data management processes. What is the Icecat Push-API? In essence it is a server interface for the automated content ingestion of a brand’s product content into Icecat. The ingested data conforms to a standardized taxonomy. Icecat subsequently syndicates the respective content to a brand owner’s channel partners.
As the Legamaster data is now part of the sponsored Open Icecat platform, its product content is immediately available upon registration. As a result, resellers have free access to the Legamaster product content in XML, JSON, and other standard exchange formats.
Existing Legamaster resellers with an Icecat account can immediately access its free product content. Other resellers can register online, contact their local Account Manager, or contact Icecat directly. After login, a reseller can also request explicit authorization by Legamaster via the portal, to add an extra layer of legal protection.
Read further: News, Legamaster, Open Icecat, product content, Push-API
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