Networking hardware manufacturer Keenetic, headquartered in Hong-Kong, has joined Open Icecat, the open catalog used by tens of thousands of online retailers and tech distributors worldwide to standardize and distribute product content.
Keenetic, originally spun off from Zyxel’s consumer division, has built a reputation among tech professionals for offering router and gateway solutions with enterprise-level functionality at consumer-accessible pricing. Its KeeneticOS platform supports modular firmware updates, remote management, and advanced features such as VPN tunneling, VLANs, and dual-WAN configurations. While relatively unknown outside Eastern Europe and parts of Germany, the brand has gained a niche following among IT administrators, managed service providers, and prosumers looking for reliable alternatives to more locked-down ecosystems.
By joining Open Icecat, Keenetic makes its product specifications, images, and marketing descriptions freely available to Icecat’s global network of e-commerce sites and integrators. The move improved the discoverability as shown below instantly. Further, it supports the brand’s international expansion, particularly in markets where Keenetic is still building name recognition. The Icecat brand stats also show that the data health for the 47 active products is more than sufficient, and similarly important, that the professional product reviews are on average very good (89/100).
Open Icecat, maintained by Icecat, provides standardized, multilingual product content for over 30,000 brands and is integrated by thousands of online resellers and marketplaces.
Keenetic’s product portfolio includes wireless routers, VoIP telephone adapters, network extenders and switches, and other networking accessories — all designed to meet the demands of modern connectivity. Keenetic is committed to open innovation, therefore empowering users worldwide with reliable, secure, and fast internet access. This dedication translates to consistent and high-performing connectivity solutions for individuals globally.
By becoming an Open Icecat sponsor, Keenetic can seamlessly distribute its standardized product content to a wide network of distributors, resellers, and retailers, free of charge. Consequently, this ensures that product data across all sales channels remains accurate, up-to-date, and consistent with the Keenetic brand. It also enhances product visibility and discoverability in key markets, especially with the multilingual support now available in French, Italian, and Spanish. Ultimately, Open Icecat helps Keenetic improve time-to-market, streamline content management, and provide its partners with the tools they need to create compelling, high-converting product listings.
If you’re already an Icecat user, simply log in to your account to access Keenetic’s full catalog. Are you new to Icecat? Register here for free to begin syndicating Keenetic’s product content and elevate your e-commerce presence today.
Read further: Icecat, Open Icecat, partnership, sponsors
