India e-Commerce Overview

In this India e-commerce overview, we draw attention to the fact that the country is currently ranked eighth in the world. A total of 1,393+ billion people could potentially visit e-commerce websites in India. Bigbasket is the most significant player in the e-commerce market in this nation. Other important online retailers operating in the Indian market are, for example, Ajio, Reliancedigital, Grofers, and Apple. A diverse top 5 that emphasizes several categories, including food & personal care, fashion, and electronics & media. Swisstimehouse.com, a fashion brand company, is one of the Indian market’s fastest-growing online retailers.

According to Statista’s research report based on Indian online shoppers’ behavior in 2022, the following information can be deprived. First, around 70% of Indian online shoppers will keep an eye out for special offers when shopping. Therefore, lower prices are the most compelling reason for online shoppers to buy.

In addition, 53% of online shoppers will conduct online research before making significant purchases. Alongside clothing, shoes, bags & accessories, and food & drinks, electronics is the 5th  most exciting category for Indian online shoppers. Consequently, 63% of online shoppers plan to purchase a smartphone, and 45% of online shoppers plan to buy a pc or laptop in the next 12 months (Statista Search Department, 2022).

Finally, India’s internet penetration increased From approximately four percent in 2007 to roughly 47% in 2021. Even though these numbers appear modest, they indicate that nearly half of the world’s 1,37 billion inhabitants had an internet connection that year. Moreover, the number of people who regularly use the internet placed the nation second globally (Statista Search Department, 2022).

Kelvin van Dongen