Icecat Toys Data Model: The Solution for All Your Retail Partners

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The Toys Data Model of Icecat is available worldwide and keeps growing every day and is fully embraced by the toy industry. Icecat is working with a large number of brands such as LEGO, Spin Master, Bestway, MGA Entertainment and other toy brands that are monitored in the Icecat Toys Brands Monitor. Icecat PIM is available as a free-of-charge Vendor Central for brands and as an Open Icecat Subscription Model that is fully aligned against changing requirements.

How does Icecat work


The main benefits for using Open Icecat:

  • The only free catalog for resellers and comparison sites
  • Available for total Icecat network existing of 80.000+ users
  • Available for new Icecat users
  • Support from the editorial team (data entry via editorial team)
  • Easy to use editorial back office
  • Support all types of content
  • Multilingual interface
  • Generic standardized taxonomy
  • Shorter time to market
  • Control the use, modification, and distribution of copyright data (DRM)
  • Retailer activation via native speaking Icecat Country Manager
  • Increase online visibility
  • Powerful branding
  • Compatible with third parties like Google Manufacturing Center and Amazon Vendor Central
  • Use Icecat as your own PIM cloud
  • Insights and reports

Do you want to know more information how Icecat can help you?

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Avatar for René Rozendal

Business Development Manager Icecat - Initiator of the Icecat toys data model together with the toy industry

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