HP, Samsung, and Lenovo Top Global Product Brands of October

H1-2022 results

During October, HP is again number one as a brand in terms of product data-sheet downloads by the e-commerce channel. In this month, Icecat serviced 163 million requests for HP datasheets. Further, Samsung takes over the number two spot from Lenovo. Next, Dell, Philips, Hewlett Packard Enterprise, Acer, Asus, and Sony complete the Icecat top 10 brands.

HP Brand Rank Monitor

Brand Rank Monitor

Icecat continuously ranks all 27,000+ brands in its database. These rankings are based on billions of annual product data-sheet (PDS) downloads by channel partners and views by consumers. A lower brand rank number means a better score. The better the brand rank, the more views or downloads a brand needs to improve on the ranking. In total there are more than 1 million HP products in the Icecat catalog. From those, 764.787 are currently active on the market. And these products are downloaded by users from most countries in the world.

Per brand we make a heatmap available that shows from which countries the users downloaded the product content. The country rank is based on views and downloads of the past 90 days.

How to improve one’s brand rank?

In short, to improve on the brand rank one must consider action regarding the number of active products, completeness score of product datasheets, channel coverage, quantity and quality of product reviews, and an open content policy. Also, the number of unique products, product popularity, and stock availability will influence the brand ranking.

Want to know more? Check first your own brand’s global rank. Next, contact your local account manager or contact Icecat directly.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022