Rich product content is no longer “nice to have” for brands selling online. On marketplaces like Amazon, it is often a key part of the buying decision. At the same time, content teams face a familiar problem: every update triggers a handoff chain among copywriters, translators, designers, and ecommerce managers.
Icecat Studio was built to simplify this work. It helps brands create and manage Product Stories (rich, below-the-fold content) and distribute them across ecommerce channels.
Over the last few months, Icecat’s team has focused on a feature that can reduce friction in these workflows: Sandbox, the integrated image editor within Icecat Studio.
Sandbox is Icecat Studio’s built-in image editing tool. It lets brand users enrich visuals in Product Stories by adding and editing elements such as text, icons, shapes, logos, and additional image layers, directly within the platform. This matters especially for Amazon A+ and A+ Premium syndication, where brands often work with predefined modules. Sandbox gives editors more freedom to design standout visuals while staying inside a structured, rich content workflow.
In many enterprise content workflows, teams still depend on separate design tools and file exchanges. A typical process looks like this:
That takes time and creates bottlenecks. It also makes it harder to scale rich content across marketplaces and countries.
Sandbox is designed to bring these steps closer together by enabling content and ecommerce teams to adjust visuals and messaging in a single environment, without switching between tools and files.
Based on internal product development, the latest Sandbox improvements bring Icecat Studio closer to the everyday design actions that teams need for rich content production, without turning Studio into a full design suite.
Here are practical examples of what brand users can do inside Sandbox:
What’s new and what you can do now
Edit or rework story visuals: crop, adjust, and enrich images used in Product Stories
Work with layers: separate text and visual elements and manage them cleanly
Add brand assets: place logos, icons, and additional image elements
Use alignment helpers: apply guides/lines to align elements precisely
Undo / redo changes: iterate quickly without losing progress
More features: color picker, colour adjustment (palette / manual input), setting an image as background, locking, hiding/showing, and deleting layers.
When teams translate a Product Story into another language, they can translate the text within Sandbox visuals at the same time. This ensures localized versions stay consistent across modules and images.
One of the most impactful outcomes is the integration of Sandbox with Icecat Studio’s AI-assisted workflows.
Instead of recreating banners in a separate design tool for each language, teams can maintain a single structure and update localized content within a single workflow. This can significantly reduce repetitive work and speed up cross-border rollouts.
In ecommerce, last-minute edits happen all the time: a claim changes, a disclaimer is required, a typo is spotted, or a market-specific adjustment is needed.
With a more integrated editing workflow, teams can reopen a visual, apply a quick fix, and save it in minutes. They can keep the content ready for syndication without restarting a multi-team process.
That shift is especially valuable for marketplace environments where content accuracy and speed both affect performance.
Icecat Studio also includes a documentation area that explains core features and provides practical guidance for editors. If your team wants to explore Sandbox capabilities in a structured way, the Learning Hub can support onboarding and best-practice usage.
Marketplaces and retailers continue to raise the bar for product content. Meanwhile, teams are expected to move faster, localize more, and maintain quality across more channels.
Sandbox addresses that reality by reducing tool switching and simplifying collaboration. It keeps rich content production closer to the ecommerce workflow.
Icecat Studio already supports creating rich Product Stories with multimedia modules and messaging assets. With the latest Sandbox improvements, producing and maintaining those stories is now more practical for teams that need to deliver at scale.
Read further: Icecat, e-commerce, ecommerce, Icecat, Icecat studio, product content, Sandbox
