Icecat DIY & Construction Monitor
ABB, Schneider Electric, both in electricity management and Weidmüller (DIY tools) are the top three brands in the Icecat DIY & Construction monitor. This is based on 128 million online Product Data-Sheet (PDS) requests through searches or otherwise over 2019. The total number of the Icecat DIY & Construction brands monitored is 2,282.
There is, huge brand diversity in Icecat DIY & Construction. The top 25 of brands cover 59% of total brand visibility in this vertical, and the highest brand share is a mere 9% (ABB). The business-to-business (b2b) and projects oriented character of this industry, implies that niche brands can thrive.
In general, the DIY & Construction vertical is increasing e-commerce ready. Especially, the branded products are quick to sell online, both by generalists like Amazon and by specialists like DIY.com. If the outcome of b2b depends on it, quality brands will have an advantage over other brands.
Icecat brand monitor shows the global rank number of a brand, based on a moving time-series with product data-sheet downloads by consumers and e-commerce business partners. We report brand and category downloads manually, including annual e-channel brand rankings, per category or global.
If you want more information about the brand monitor, please contact us.
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