Icecat Brand Rank H2-21: Samsung Dominates in AV and Photo Again

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Just like in the first half-year of 2021, in the second part of the year, Samsung reigns in the vertical AV and Photo. The brand registered YoY growth of almost 14%, which is more than the overall growth of the category (+9%). In addition, four more brands in the top 10 – Sony, Canon, Epson, and Logitech – have also recorded double-digit growth in datasheet downloads. As a result, the total number of downloads in the vertical AV and Photo exceeded 709 million in H221.

av and photo

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.


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