Icecat Brand Rank H2-21: HP, Lenovo, and Acer in Top 3 Vertical Computers

In the second half of 2021, almost 4.5 billion product data sheets were requested in the vertical Computers. That is a significant increase from the 4 billion requests during the same period last year. 

Traditionally, vertical computers are one of the strongest ones for Icecat and it includes thousands of brands. Once again, HP is the number one in this vertical with over 751 million downloads. Although this is a slight decrease compared to last year (-5%), it still is the dominant brand. Lenovo is the second biggest brand, followed by Acer that took over third place from DELL. Cisco is the brand with the biggest increase of 64% in H2-21 in terms of downloads.

Overall the vertical Computers has seen a growth of 12% compared to the same period last year. Below is an overview of the top 10 brands that got the most requests, compared year-on-year.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.

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Icecat is a global leader in product content syndication, helping brands, manufacturers, distributors, and retailers deliver enriched and consistent product information across multiple platforms. Trusted by 40,000+ e-commerce brands, Icecat helps turn browsers into buyers.