How to Make the Product Gallery Great Again

Version: 1.1 (Updated 20.05.2025)

The product image gallery is a beneficial resource that can develop conversion rates without incurring additional expenses and appeal to customers’ minds and feelings without direct interaction. You can get this tool that the Icecat team carefully prepared with just a few actions.

The product image gallery content is structured clearly and organized, giving you the flexibility to choose the images that suit your strategy the most. Here are the most popular image types you can meet:

• Product images on a white or transparent background;
• Product packaging images (pack-shots);
• Lifestyle or ‘Product in use’ images;
• Annotated product images.

Every image type contains a trigger that can motivate customers to buy the product. Let’s look a bit closer at each.

Product images

Having a single product image in your gallery is acceptable, but providing a detailed viewing of the product with additional images is significantly more beneficial. These images serve as an initial introduction to the product. Providing the customers with the most detailed view of the product will enhance their confidence. The more detailed the views, the more they can provide a tactile feeling, stimulating the customer’s imagination and introducing them to technological or design benefits.

For example, ASUS 90NR04G5-M02420

Product packaging images

The first point of product contact with the customer is the product package, which is why the manufacturer’s marketing team carefully analyzes the customer’s needs and sets the special trigger on the package to assist with purchasing decisions. Collaborate with the manufacturer because sometimes the product package can sell better than the product itself.

For example, Hasbro E5495EU5

Lifestyle product images

Lifestyle product images are also known as “product in use” images. These images are one of the most powerful marketing tools. The lifestyle product images are designed to visualize the customers’ feelings and the way of their life improvement. They are triggering customers’ emotions. The closer the image matches the customers’ dreams, the greater the likelihood of a successful sale. Don’t miss the opportunity to give this experience to your customers.

For example, Chicco 07079472660000

Annotated product images

Such images can be considered a combination of product and lifestyle images, but most importantly, annotated images speak in the customer’s language. Annotated images point to product benefits and specify unique selling points or technology. Use them to touch all sensors of your customers.

For example, HP 2Z624E (Spanish)


Example: Rowenta VU6871F0 (Dutch)

How to implement all types of images?

To provide a better experience and flexibility, Icecat is tagging types of images via digital data channels like Icecat XML, JSON, and CSV. All images tied to the product code can be found inside the block of product XML:

Main product image	IsMain=”Y”
Additional product images	Type=”ProductImage”
Pack-shots images	Type=”ProductPackagingImage”
Lifestyle product images	Type=”LifestyleImage”
Annotated product images*	Type=”ProductImageAnnotated”

* Worth to note that, unlike other types, annotated images are local / language dependent (not International), so they are linked to the language. They may contain local annotations, so it is highly recommended to process the langid attribute as it indicates the reference of the annotated image to the locale. A complete list of langid identifiers linked to supported languages can be found in the respective reference index LanguageList.xml.gz inside /refs/ folder. Please read more about the reference in article 4.3 of Icecat XML Guideline.

Annotated Images

Apart from langid which is important in the case of annotated images, there are other attributes related to images in general that can be of help during the design of your syndication process.

XML attribute name	Definition
LowPic	Low-resolution picture URL
LowPicHeight / LowPicWidth	Height / Width (in pixels) of a low-resolution image
LowSize	Size (in bytes) of low-resolution picture
No	Indicative order number of images within the gallery
Original	Original resolution picture URL
OriginalSize	Size (in bytes) of original resolution picture
Pic	High-resolution picture URL
PicHeight / PicWidth	Height / Width (in pixels) of high-resolution image
PicSize	Size (in bytes) of high-resolution picture
ThumbPic	Thumbnail (75px) resolution picture URL
ThumbSize	Size (in bytes) of thumbnail (75px) resolution picture
Pic500x500	500px resolution picture URL
Pic500x500Size	Size (in bytes) of 500px resolution picture
Pic500x500Height / Pic500x500Width	Height / Width (in pixels) of 500px resolution image
Type	ImageType
UpdatedDate	Timestamp – date & time of upload or recent modification
langid	Numerical language identifier of an asset/image. Please mind that it may be missing in case the asset is International.

How height/width/size attributes can be used?

For example, if you have image resolution or size limitations in your project/database / PIM or system, you can easily get an image that fits your expectations.

Image Types

• Product Image (main) – A high-quality image on a white background showcasing the product in a clear and appealing manner. This image highlights the key features and design of the product, making it the focal point of attention.
  
  
• Product Award – An image displaying the product along with any awards or recognitions it has received. This often includes badges, trophies, or certificates, emphasizing the product’s achievements and credibility.
  
• Lifestyle Image – A photograph showing the product in use within a real-life context, demonstrating its practical application. This type of image helps customers envision how the product fits into their daily lives.
  
• Product Packing Image – A clear and detailed image of the product’s packaging, highlighting its design, branding, and any relevant information. This helps customers understand what to expect when they receive the product.
  
• Product Image Annotated – A product image with annotations pointing out specific features and details. This image helps customers quickly identify key attributes and benefits of the product.
  
• Product Detail Image – A close-up image focusing on specific details or features of the product. This type of image helps customers appreciate the finer aspects and craftsmanship of the product.
  
• Screenshot – A capture of the product’s interface or functionality, typically used for digital products or software. This image shows how the product works and what users can expect from its interface.
  
• Package Contents – An image showing all items included in the product package. This ensures customers are fully aware of what they will receive and highlights any additional components or accessories.
  
• Schema/Chart – A diagram or graphical representation related to the product, such as a technical schema or a chart. This image provides a visual explanation of the product’s structure, features, or performance.
  
• Other – Any additional images that do not fit into the specified categories but are relevant to the product. This could include promotional graphics, event photos, or customer testimonials.
  
• Product Image Front-Center – A straightforward, front-facing image of the product, centred in the frame. This image provides a clear and direct view of the product’s front.
  
• Product Image Front-Left – An angled image capturing the product from the front-left perspective. This image combines a front and side view to provide a more dynamic representation.
  
• Product Image Left – A side-view image of the product from the left perspective. This helps to showcase the product’s design and features from a different angle.
• Product Image Rear – A back-view image of the product, highlighting its rear design and features. This completes the visual tour around the product.
  
• Product Image Front-Right – An angled image capturing the product from the front-right perspective. This image combines a front and side view, offering a different angle for a fuller view.
  
• Product Image Right – A side-view image of the product from the right perspective. This complements other angles and provides a complete visual understanding of the product.
• Product Image Top – An overhead view of the product, showing its top side. This image highlights features visible from above and adds to the comprehensive visual presentation.
  
• Product Image Bottom – An underside view of the product, displaying its bottom features. This is useful for showcasing any design elements or functional parts located on the underside.
  
• Packshot Front-Left / Packshot Front-Right – An angled image of the product’s packaging from the front-side perspective. This combines views of the front and side, giving a fuller sense of the packaging design.
  
• Packshot Bottom – An image of the bottom of the product’s packaging. This showcases any important information or design elements located on the underside.
• Packshot Front-Center – A clear, centred image of the product’s packaging from the front. This highlights the packaging design and branding directly.
  
• Packshot Rear – An image of the back of the product’s packaging. This often includes detailed product information, instructions, or branding elements.