We are excited to announce that Eltrox, the Polish retailer, has joined the Icecat Brand Cloud program. This partnership will benefit both Eltrox and its vendors by providing access to Icecat’s product content management solution and enabling better product positioning and promotion online.
Eltrox is a leading retailer in Poland, offering a wide range of products in categories such as electronics, monitoring, security systems, and home automation. Furthermore, the company’s substantial foothold in the market can be credited to its ownership of Poland’s most extensive network of security salons.
In response to the requests of installers cooperating with Eltrox, the company established a new brand – Hurton. Hurton aims to provide wholesale services to the market of assembly companies, supply partner stores cooperating with Eltrox and sell in the dropshipping model. In addition to monitoring and alarm systems, the Hurton’s offer includes gate drives, smart home sets, intercoms and video intercoms, photovoltaics, network devices, and components of low-voltage installations. The company has already established a strong reputation on the market, working with more than 20,000 installation companies.
Eltrox invites all of its vendors to add their product content to the Icecat catalog, enabling better promotion and positioning of their products online. By using the Icecat solution, vendors can manage their product data with ease and accuracy. Once a brand is registered with Icecat, its editors can immediately enter and enrich its product information, including titles, descriptions, specs, images, 360-degree product demos, videos, feature logos, sustainability data, and more. With the help of Icecat’s push-API, vendors can syndicate their product data to all their channel partners, thus expanding their reach.
Additionally, Icecat provides advanced digital rights management features to limit product syndication to authorized resellers only, ensuring that vendors have full control over their product data. The multilingual taxonomy feature of Icecat also supports more than 70 languages, allowing vendors to manage their product data in their preferred language. Moreover, brands can also join the premium services of Open Icecat for unlimited or controlled content syndication to all their channel partners.
After a brand owner registers, it can immediately start entering and enriching its product content. There is a tutorial available on editing data via Icecat Brand Cloud. To register, follow these steps:
In case you need more information, please get in touch with your local Account Manager, or contact us directly online.
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