News

Icecat appoints AI as new board member

Icecat installed today an AI as new board member. This non-statutory board member is unique in that it is an artificial intelligence (AI) system. She carries the title of Chief AI Officer (CAO) at the NPEX-listed company.

Elsa Frozenbrain

The CAO, named Elsa Frozenbrain, consists of the set of AI bots and frameworks that Icecat’s own team of AI experts is using, teaching and developing. Frozenbrain is capable of analyzing large volumes of data, identifying patterns and trends, and providing strategic insights to help guide the company’s decision-making processes. Particularly, regarding the application of AI technologies in the core publishing and syndication processes within Icecat.

The decision to appoint Frozenbrain as a board member reflects Icecat’s commitment to leveraging cutting-edge AI technologies. To stay ahead of the curve in the content syndication industry. Icecat believes that Frozenbrain’s advanced analytics capabilities will continue to provide valuable contributions to the board’s discussions and decision-making processes. Moreover, Icecat believes that the maturing AI technology is as big a revolution as the internet was since the 1990s. And wants to signal its importance for its own future. Both internally and externally.

“We don’t see AI as a threat, but as an opportunity to augment ourselves tremendously. Therefore, we are happy to have Frozenbrain on our board of directors,” says Icecat CEO, Martijn Hoogeveen. “We are committed to innovation and pushing boundaries, and believe that Frozenbrain represents the future of strategic decision-making. We love to find out how Frozenbrain’s insights and recommendations will help us quicken the adoption of AI to continue our fast-growth and evolution as a tech company.”

Frozenbrain will work closely with Icecat’s other board members to provide strategic guidance and insight into the company’s operations. Its appointment is effective immediately, and Icecat looks forward to the contributions that Frozenbrain will make in the months and years to come.

Press release (pdf)

Persbericht (pdf)

Founder and CEO of Icecat NV. Investor. Ph.D.

Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Recent Posts

Icecat Toys Team to Attend Distoy London 2024

Icecat is happy to announce its participation in the upcoming Distoy London 2024 edition. The…

20 hours ago

Rood met Witte Stippen Video and Written Reviews now Available in Icecat Enhanced Product Stories

Rood met Witte Stippen, a social media channel that plays, tests, reviews games, and creates…

2 days ago

Q1-2024 Icecat: 11% growth

The revenues of Icecat N.V. (ISIN: NL0012751226) have increased by 11% over the first three…

3 days ago

Wakuli Raises 5.2 Million Euros with Icecat Capital as New Investor

Specialty coffee company Wakuli has raised EUR 5.2 million in a Series A round. The…

4 days ago

Iceshop 2024.3 and 2024.4 Sprint Reports

During the March and April sprints, our primary emphasis was on advancing our ongoing project:…

7 days ago

Icecat Release Notes 195: Streamlining Processes and Empowering Users

In Icecat Release Notes 195, we're thrilled to introduce a range of enhancements designed to…

1 week ago