To boost conversion rates, you can conduct a competitor analysis to understand their strengths and flaws. Therefore, we gathered tips from nine SEO and content marketing gurus, offering advice on examining your competitors’ landing pages to help you design your own.
Find keyword strings that are relevant. Next, examine landing pages that are ranking on the SERP to see if any are similar to your product pages. Use a third-party tool to explore any URL’s organic search traffic and link profile. For example, use a mix of Ahrefs and SimilarWeb to learn about:
It is good to compare the landing page on both mobile and desktop.
Above all, to understand what your competitors are doing, you need to interact with them. Take note of direct and indirect competitors – businesses that sell the same service as you and others who fulfill the same need or solve the same problem.
Competitor analysis questions:
Firstly, know who your target audience is. Do not try to address numerous audiences or items on a single page. Each service or product should have its product page. Gather feedback from customers. What exactly are they saying? What exactly do they require? And what are their aches and pains? Empathize when writing. Let them know you understand their suffering and irritations, and then offer your product as a solution. Incorporate social proof. Explain why your audience should buy from you instead of your competition. To establish trust and credibility, use customer testimonials, case studies, and client logos.
Read further: Stats, e-commerce, Icecat, product content
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