How Can Amazon Posts Help Raise Conversion and Engagement?

Nowadays, the competition in e-commerce is killing. Every brand and retailer wants the biggest market share. Especially on marketplaces like Amazon, the competition is extremely high. As Amazon is the world’s biggest eCommerce platform, it is easy to get unnoticed by online shoppers. Brands and retailers use different (marketing) tools to present their products and differentiate themselves.

What are Amazon Posts?

Amazon Posts is one of the most powerful tools to improve the visibility of a product on the online marketplace. It functions similar to social media feeds. It offers shoppers an image-based browsing experience though limited to Amazon. The idea is to allow shoppers to explore brand-specific feeds, or browse by product categories to discover new brands. The Amazon Posts link to product detail pages, making it actionable for shoppers.

Where do Amazon Posts Appear?

The Amazon Posts allow e-commerce vendors to display multiple items in a carousel on product pages. Furthermore, the posts can also show up in several areas on the platform to get the attention of online shoppers. At the moment, branded posts can be published on a brand-owned detail page, a related brands detail page, a related post feed, and a category feed. Amazon controls where your post will be published. But, with the category tags, you do have some influence on your post’s final destination.

Each Amazon Post links to the product details, making them instantly shoppable. In short, an online shopper can click and go to the product details page, from where they can then add it to their Shopping cart. Interactions like commenting, liking, voting, or expressing an opinion using emojis are not possible.

Tips to start

Three short tips before starting with Amazon Posts. Firstly, pay attention to the quality of the visual content. Secondly, content is king, so posting regularly is key. There is no limit on the number of posts and there is a feature where you can schedule your posts. Finally, keep an eye on the metrics to see where your online shoppers click on.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.