How Brands Can Remain Relevant in a Digital World?

Branding has become an almost mystical concept, but how can a brand remain relevant in a digital world? In this post, we will highlight 4 key takeaways:

1. Prepare for a Digital-Only World

Being responsive in the digital world is no longer sufficient. In order to support a strategy focused on being customer-centric and digital-first, brands and retailers need to invest in new technology and digital platforms. Although It will be challenging to compete in a digital-only world. The capacity to create a perfect customer journey and product experience is what customers demand nowadays. This will determine the success of a brand’s product or service.

2. Change the Experience, Not Just the Content

It is time for brands and retailers to differentiate themselves through exceptional customer experiences. This means delivering these experiences in a consistent manner across all channels while also adding customization and relevance. The next crucial step is improving the digital experience with high-quality and rich product content as quickly as possible.

Brands and retailers must therefore constantly improve their client experiences if they want to stay competitive. For millions of client journeys, this entails generating and managing a variety of versions of an experience, making thousands of changes each month, week, and possibly even every day if they can automate some of it.

3. Embrace an Agile approach

It is undeniable that technology, and more significantly, how organizations design and to manage all of their processes and workflows, are essential to achieving a customer-centric, digital-first approach. The issue is that traditional, monolithic commerce and content platforms frequently are unable to address bottlenecks and backlogs. Their rigidity is sabotaging production and the opportunity to adapt to the change. If companies using these systems are lucky, they might be able to release updates on a monthly basis. However, many shops are stuck with a backlog of technical updates that they are unable to complete. For the necessary flexibility and speed, an agile strategy is needed.

4. Manage Digital Experiences With Content, Not Code

Brands and retailers must make use of platforms that enable them to define the customer experience through content rather than code. With these kinds of solutions, they may do away with complicated templates and templating languages that demand engineers to make modifications and transition to an environment where altering user experiences is simple, quick, and easily scalable.

A headless e-commerce platform, which separates the front-end display layer (head) from the back-end functionality using APIs, can solve this problem and provide users the flexibility and freedom to concentrate on enhancing client e-commerce experiences and generating results for their businesses.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.