Unveiling Health, Beauty & Personal Care Data-Sheets Insights from H1 2023

Avatar for Demi Soubasaki

In the first half of 2023, the data-sheet download report unveiled interesting trends, this time for the verticals of Health, Beauty, and Personal Care.

A 72% Increase in H1 2023:

The year 2023 witnessed a notable increase in data-sheet downloads within the Health, Beauty & Personal Care vertical. A staggering 145 million data-sheets were accessed, marking an impressive 72% increase compared to the same period last year.

Philips, Braun, and Oral-B Hold The Top Places

When it comes to data-sheet downloads, Philips is once again the leading brand, similarly as we revealed for the Home Brands vertical. This brand emerged as the most downloaded, experiencing a striking 139% increase compared to H1 2022.  Braun, a well-established player, also reached a significant 167% rise in data-sheet downloads, accumulating over 9 million downloads. However, Oral-B achieved the most remarkable leap, boasting an astounding 180% increase in data-sheet downloads. With nearly 6 million downloads, Oral-B’s achievement underscores a brand’s capability to capture consumer attention and adapt to changing market dynamics.

More Brands With Remarkable Data-sheets Download Success

Beyond the top three results, other recognized brands have also contributed significantly to this surge in data-sheet downloads. Renowned names like Rowenta, BaByliss, Ray-Ban, Dior, PUPA Milano, Remington, and Clinique have demonstrated their improvements from last year, each showcasing an increase in data-sheet downloads ranging from 89% to 138%.

Other KPIs on Brand Rank Page

The Brand Rank page offers additional insightful key performance indicators (KPIs) to provide a comprehensive overview of brand performance. One of these valuable metrics is brand analytics per country, allowing brand representatives to gain insights into their brand’s performance at a local level.
As the internet implies globalization, Icecat acknowledges that attributing specific views or downloads to a particular country remains challenging. Due to the international nature of e-commerce users and anonymous browsing by individual data consumers, complete localization of data is not always possible.

In addition, Icecat publishes the Brand Average Score, which considers the total number of reviews contributing to the score calculation. This transparent approach ensures that users have access to up-to-date statistics. Furthermore, this valuable statistic is also available for Testseek XML API users by default.

Finally, the data health score is prominently displayed, offering a comprehensive assessment of a brand’s data completeness. The brand data health completeness score represents the average completeness scores of all product data sheets within the brand’s portfolio, encompassing main products, suppliers, and spare parts. Brand editors can easily monitor and track the changing color indicators of completeness to ensure data quality.

These additional KPIs on the Brand Rank page enable brand representatives to understand their brand’s performance better, enhance transparency, and ensure data integrity.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022