Gamestop Italy, a prominent gaming retailer, has recently added Product Stories through the Icecat platform to enhance their shopping experience. As a strategic move to further engage its online audience, Gamestop is leveraging the dynamic capabilities of Product Stories to offer a richer online shopping experience. The retail giant introduces Product Stories in collaboration with top brands such as LEGO and Microsoft, providing a diverse range of multimedia assets.
These dynamic Product Stories encompass a wide selection of multimedia assets, including videos, feature logos and explanations, 3D objects, hot spots, and an image gallery. This strategic move aims to enhance the online shopping experience for customers by effectively replicating the engagement that customers commonly encounter when physically interacting with products in a traditional brick-and-mortar store. According to a study conducted by Icecat in collaboration with Disney and Dutch retailer, Intertoys, Product Stories can increase the conversion rate on product pages by up to 11%.
Integrating Product Stories is a straightforward process that can be accomplished by adding a few lines of Icecat LIVE code to your e-commerce website. Icecat LIVE is a free, complimentary service that empowers you to embed real-time product content using minimal JavaScript coding.Within the Icecat LIVE ecosystem, “Product Stories” serves as a distinct container within the granular call API. Additionally, a comprehensive integration manual is readily available to guide you through the process of implementing Icecat LIVE. The enriched content categorized as “Product Stories” can also be located in Icecat’s data exports. Should you require assistance, the dedicated Icecat team is at your disposal, offering expert guidance at every stage of the implementation process and showcasing several successful examples.
If you are looking to enhance your online product experience, consider leveraging Icecat Product Stories to achieve a wide range of benefits. First, Product Stories can significantly boost your sales by leveraging rich content that increases conversion rates. Additionally, Product Stories offer interactive elements such as hotspots, carousels, videos, galleries, and 360s that can increase consumer engagement and drive more interest in your products.
One of the other key advantages of using Icecat Product Stories is the ability to deliver brand-consistent content on product pages, ensuring that the look and feel of your online presence follow your brand’s visual guidelines. You can also use brand-approved messaging to highlight the key selling points. Moreover, Icecat Product Stories offers a responsive design that adapts to visitor screen resolutions. This ensures that content looks great on any device. And now, Icecat has added a review module by default to Enhanced Product Stories, providing even more opportunities to engage with your customers and build trust in your brand.
By leveraging Icecat, Gamestop can easily host Product Stories created by various brands, enhancing the online shopping experience and ensuring that detailed, high-quality content is consistently presented to all customers.
If you have any questions about the Icecat services or how to enhance content on product pages, please contact us or register directly on our website for immediate access to the Icecat catalog.
Read further: Icecat, Partners, e-commerce, ecommerce, Icecat, PIM, product content, product stories
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