Dutch Toy Award 2021 Winners Implement Enhanced Content

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Free Product Stories
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Recently, the winners of the Dutch Toy of the Year 2021 awards have been announced. To congratulate the winners, Icecat reached out to all the winners with the offer of creating product stories for the winning products for free. Multiple brands like SmartMax, Totum, BOTI, Goliath, White Goblin Games, Exploding Kittens, Playmobil, Asmodee / Libellud, Megablue, SmartGames, Bing, Jumbo, and Geomag made use of this service.

Free Product Stories by Icecat

The Icecat dedicated expert team for enhanced content created all of these Product Stories for free. Icecat is strong in the toys category, as accurate and timely product content is crucial here. Enhanced rich content is of particular importance to further improve the online shopping experience. It will improve the engagement rate but also sales conversion. Also, it is easy to explain complex concepts from brands. The Icecat product stories help shoppers understand the actual products.

A Product Story can contain a selection of digital multimedia assets. Among these are, for example, videos, feature logos, animations, and explanations, as well as an image gallery.

See the video below as an example:

Implementation is relatively easy via JSON or Icecat LIVE by just adding a few lines of javascript to a reseller’s product page. Further, there is a manual available on how to implement Product Stories in your e-commerce environment.


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