In the scope of the HP Amplify program, HP’s partner program, we collect expert reviews from hundreds of reliable sources in more than 14 countries. These populate a new Open Icecat catalog asset: Expert Reviews. As a result, these HP expert reviews are now freely available for HP partners in our open catalog.
98% of consumers say reviews have MAJOR influence on their purchasing decisionsSteelhouse
98% of consumers say reviews have MAJOR influence on their purchasing decisions
Displaying reviews can increase conversion rates by 270%Spiegel Research Center
Displaying reviews can increase conversion rates by 270%
Icecat crawls thousands of media outlets and tech blogs on a daily basis, and filters out the relevant HP expert reviews. Next, we aggregate the reviews of the same product from different sources. Subsequently, the aggregated expert review goes through certification to deliver only the reviews you can trust. To certify sources, we use the following criteria:
In short, retailers can fetch review content from a data export or connect through a Live interface. At the moment, there is only a signle integration methods:
Based on adoption, we will roll-out the reviews to other standard Icecat APIs as well. A more detailed instruction manual is available.
In case of questions, feel free to contact your local Icecat account manager or contact us directly.
Read further: Manuals, News, API, catalog, Expert reviews, reviews, XML
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