NTT, Google Shopping, JCSSA and j5create partner with Icecat

Avatar for Mitsuyo Watanabe
NTT, Google Shopping, JCSSA and j5create partner with Icecat

E-commerce in East Asia has been growing for the last few years and 2018 wasn’t an exception. New big manufacturers and retailers from East Asia, partnered up with Icecat, mostly from Taiwan and Japan.


Taiwan – well known for the latest high-technology gadgets manufactured by small to medium-sized companies.  j5create is one of these brands, known as the best USB-C cable provider.  j5create was looking for the ideal solution to syndicate and distribute its product content easily via their European distributors, and for that purpose Icecat’s multilingual product data platform is chosen. Ms. Cindy Wu, Marketing Manager at j5create says: “Our retailers are happy as they can smoothly integrate accurate product information via Icecat. Moreover, we are very impressed with how quick the data-sheet creation process is handled by the Icecat editorial team”.

NTT Plala: Hikari TV Shopping

Japan is one of the top 10 countries in the world in terms of online sales volume.  Amazon occupies the No 1 position as giant in Japan, while some local channels are emerging. NTT Plala, one of the most popular fiber-based TV companies, is offering Hikari TV Shopping as on-demand TV channel network. In order to attract more users, it started enriching its offerings with more complete specifications and high-quality images in co-operation with Icecat.

Product Image Guideline JCSSA

For Asian brands, correct product information is crucial, especially on online-malls. Such as Rakuten Japan or Tmall in China, as the most popular platforms in Asia for small to medium webshops. In order to ensure the quality of product content including images, there are ongoing discussions at an industrial organization level. For example in Japan, JCSSA (Japan Computer System Seller Association) announced a guideline for appropriate products images, that brands have to provide the online retailers, which fully matches Icecat’s own image guidelines.

Feeding Google Shopping in East Asia

Structured and complete product content feed for Google Shopping is one of the most important factors around the world. In Asia is no different. As already announced, Icecat teamed up with Google and provides help to feed Google Shopping with information about your products in all regional languages such as Japanese, Simplified and Traditional Chinese, Korean, and Vietnamese.

Avatar for Mitsuyo Watanabe

Region Manager for East Asia/Japan, as well as Translations project manager at Icecat.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022