East Asia Update: NTT, Google Shopping, JCSSA and j5create partner with Icecat

Mitsuyo Watanabe
By

E-commerce in East Asia has been growing for the last few years and 2018 wasn’t an exception. New big manufacturers and retailers from East Asia, partnered up with Icecat, mostly from Taiwan and Japan.

j5create

Taiwan is well known for the latest high-technology gadgets manufactured by small to medium sized companies.  j5create is one of these brands, known as the best USB-C cable provider.  j5create was looking for the ideal solution to syndicate and distribute its product content easily via their European distributors, and for that purpose Icecat’s multilingual product data platform is chosen. Ms. Cindy Wu, Marketing Manager at j5create says: “Our retailers are happy as they can smoothly integrate accurate product information via Icecat. Moreover, we are very impressed with how quick the data-sheet creation process is handled by the Icecat editorial team”.

NTT Plala: Hikari TV Shopping

Japan is one of the top 10 countries in the world in terms of online sales volume.  Amazon occupies the No 1 position as giant in Japan, while some local channels are emerging. NTT Plala, one of the most popular fiber-based TV companies, is offering Hikari TV Shopping as on-demand TV channel network. In order to attract more users, it started enriching its offerings with more complete specifications and high-quality images in co-operation with Icecat.

Product Image Guideline JCSSA

For Asian brands, correct product information is crucial, especially on online-malls, such as Rakuten Japan or Tmall in China, as the most popular platforms in Asia for small to medium web shops. In order to ensure the quality of product content including images, there are on going discussions at an industrial organization level. For example in Japan, JCSSA (Japan Computer System Seller Association) announced a guideline for appropriate products images, to be provided by brands to online retailers, which fully matches Icecat’s own image guidelines.

Feeding Google Shopping in East Asia

Also for Google Shopping, structured and complete product data feed is more and more important around the world, and it’s not different in East Asia. As already announced, Icecat teamed up with Google, and provides help to feed Google Shopping with information about your products in all regional languages such as Japanese, Simplified and Traditional Chinese, Korean, and Vietnamese.

Likethumbsup(5)Dislikesthumbsdown(0)

Mitsuyo Watanabe

Native Japanese, engaged sales and marketing of BtoB global products (Telecom/ICT/EC) for more than 10 years in Japan/Hong Kong/the Netherlands. Currently working as Region Manager for Easi Asia/Japan at Icecat. MSc at Erasmus University of Rotterdam (Marketing, Economics and Business).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

open-live-optimized

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some 300 m...
 June 1, 2016
World map

Iceclog: Our Content Log and Playground for Testing New Ideas

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 August 26, 2016
http url

Manual for Icecat URL: Links to Product Data-sheets and Images

Version: 1.20, October 4, 2016.The purpose of this post is to explain the Icecat URL method to ...
 October 4, 2015
open-csv-optimized

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016
wall-writer-in-action

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016
open-personalized-csv-optimized

Manual for Personalized Interface File and Catalog

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 February 17, 2017

Icecat Add-ons for Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping and other Popular Environments

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 October 15, 2018
apple_watch_series1

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from our partner Testseek, as an add-on service for both O...
 October 19, 2015