E-commerce Progress in Maghreb Region

Avatar for Nouara Kebsi
E-commerce development in the Maghreb region

Significant e-commerce progress is made in the Maghreb region. In 2019, Tunisia ranked 4th in Africa and 79th globally in e-commerce development according to CNUCED. In 2021, it’s Algeria in 4th place in Africa and 80th in the world. As for Morocco, its online payments exploded by 61%, or in other words, an increase of 4.4 million transactions. 

While the Maghreb region was a step behind, nowadays we can see major catchup of e-commerce in its economy. Like elsewhere, the COVID-19 crisis hastened e-commerce development in the Maghreb region. It forced these countries to be more connected than ever before. In Algeria, the number of people with access to the internet increased by 16%. The main player Jumia grows fast and is now present in many African markets, including Morocco, Algeria, Tunisia, and Senegal. Digitization brings high added value because it impacts productivity by automating ordering and logistical processes, saving time for other processes.

Product data in e-commerce

Another main player in the Maghreb region is Mantooj, a member of GS1 Algeria. Its catalog is currently available in three languages: Arabic, English, and French. But, the quality of product data, especially in the local language, is still poor. One step in this direction, for example, is the creation of the Algerian National Product File platform. To meet the main requirement for a good shopping experience: quality product data. Icecat offers support of Arabic, English, and French and provides millions of standardized product datasheets covering the local portfolios of global manufacturers. Icecat collaborates with GS1 in Fashion and Do It yourself, among others, and with other standardization bodies in other mainstream categories.

Subscribe to our newsletter and stay updated.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This quick guide will show you how to import free product content from Icec...
 August 8, 2017