Do It Yourself, Beauty, Toys & Lighting were Fastest Developing E-commerce Verticals in 2016

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Top 19 categories 2016
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In 2016, the most popular online categories, according to Icecat, were notebooks, PCs and warranty & support upgrades for computer hardware. Compared to 2015, the most noticeable changes in the top 10 are the increased visibility of mobile phone cases and rechargeable batteries.

The fastest growing categories, as measured by Icecat, are from a diverse range of verticals: Beauty (lip glosses, eye shadows and blushes), Lighting, Do It Yourself (electrical components, screws & bolts, and storage boxes) and toys (doll accessories and card games). It gives a confirmation of the direction that online e-commerce is taking.

top 10 fast-growth categories 2016

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.

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