DELL Product Stories: Free Improved Content, Easy to Integrate and Maximizes Revenue

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Thanks to the ongoing collaboration for more than ten years, DELL and Icecat have successfully launched a new digital asset for online retail – Product Stories. A Product Story is a relatively new type of content, a html5 mini-site with rich multimedia objects and a responsive design, that can be seamlessly included in a channel partner’s e-commerce site and adapts to the channel partner’s page layout and a user’s display resolution. Furthermore, a Product Story helps partners to optimize page conversion according to their commercial insights and increase product sales by adopting a brand’s rich content messaging. By enhancing product pages, reports state that conversion and visitor engagement is higher by 5% to 25%

Why product stories?

  • Html5 minisite with rich multimedia objects
  • Responsive design that adapts to the channel partner’s page layout and user’s display resolution
  • Helps partners to optimize conversions
  • Increase product sales and visitor engagement
  • Easily integrated by an online retail partner with a few lines of code
  • Easily combine with existing integration formats and other Icecat Live containers
  • Feature highlight with hotspots, carousel images and videos

Enrich Your Product Content Today

In case you want to implement the free DELL Product Stories to enrich your product content, you can do it by simply registering or log-in to your existing Icecat Account.


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