Thanks to the ongoing collaboration for more than ten years, DELL and Icecat have successfully launched a new digital asset for online retail – Product Stories. A Product Story is a relatively new type of content, a html5 mini-site with rich multimedia objects and a responsive design, that can be seamlessly included in a channel partner’s e-commerce site and adapts to the channel partner’s page layout and a user’s display resolution. Furthermore, a Product Story helps partners to optimize page conversion according to their commercial insights and increase product sales by adopting a brand’s rich content messaging. By enhancing product pages, reports state that conversion and visitor engagement is higher by 5% to 25%
In case you want to implement the free DELL Product Stories to enrich your product content, you can do it by simply registering or log-in to your existing Icecat Account.
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