Over 47% of online shoppers purchase products via their smartphone (GSK.com, 2017). While mobile commerce is seen as the driver behind the growth of online sales, in many cases the product content is not mobile ready. Researchers of the University…
More than half of the Nordic population shops regularly online. The Nordic e-commerce players face hard competition from abroad and price is the main reason that customers give for shopping online. The Scandinavian web shops invest in high quality content…
In Q3 2017, the fastest growing categories in the e-channel as measured by Icecat, include a wide variety of fashion and household stuff. Most noticeable are fashion categories such as watches (+847% year-on-year) and sunglasses (+526%), baby care categories such…
