Buying a fridge-freezer through the e-commerce channel is a bit of a challenge if you live on the 4th floor, as Post.nl is standard only delivering to the 3rd. I had to tip - let's not call it bribe -…
Brands like Intel and BenQ, and top marketplaces such as Amazon and Walmart adopt new user-generated reviews functionality. They closely work together through Testseek to enhance the buyer experience. Not only with expert reviews but also with user-generated reviews. The user-generated…
The positive impact of reviews in e-commerce is already a well-established concept in the industry and there are several argumentations supporting it. The effect of using reviews to sell products online has been well stated in several reports about online…
