The demand for product content keeps rising in 2021. In the Icecat Brand Rank Monitor H1-2021, all 28 thousand brands are monitored. Each brand's ranking is based on billions of annual PDS downloads by channel partners and direct views by…
Italian Consumer Cooperative COOP implements Icecat Product Stories to enhance the online visitor experience on its e-commerce platform. The Icecat product datasheets include a wide variety of content, ranging from basic specifications all the way to rich content. COOP implemented…
Downloadable product content, such as white papers and industry reports, takes a lot of time to prepare and produce. But, to make all this worth it, gathering insights is needed to optimize the ROI of such content. Answering the following questions…
