Most online buyers will wait longer for a sustainable order if it comes from a sustainable retailer. Unfortunately, only 1 in 5 clients are willing to pay more for environmentally friendly delivery. The environment is the issue that worries consumers…
In 2020, we introduced the Brand Rank Page and sketched the aspiration to develop it gradually into a Brand Dashboard during 2021, 2022 and further. We did a series of updates to show brand rank trends for around 30,000 brands…
To better understand how to further improve our brand rank and benchmark pages, we ask brand marketing professionals to participate in our short survey (5 questions, 3 minutes). We use the outcomes to improve our roadmap. We aim to further…
