Major commotion in the marketing landscape: Google Analytics is under the magnifying glass of European privacy watchdogs. It would not comply with the GDPR rules. Potentially bad news, given that many marketers and website owners use Google Analytics to measure…
In H1-21, vertical toys were among the most growing verticals in the Icecat catalog. In comparison with the same period in 2020, the category registered a growth of 57.5%. Two brands in the top 10 have seen a minor decrease,…
In the e-commerce industry, structured and rich product content is the key to success for any brand. However, launching a new product using tons of spreadsheets is a nightmare for marketers. So, why do brands need a PIM? To manage…
