Canon Australia adopts Where-to-Buy to Help Local Retailers

Canon Australia adopts Where-to-Buy solutions

Hatch announces a collaboration with Canon Australia, the well-known camera and home printer brand, which adopts its Where-to-Buy solutions. These solutions help Canon Australia to connect its consumers with local retailers easily and to enable Canon website visitors to purchase the brand’s consumer digital imaging products such as cameras, home and small business printers, and accessories. 

How does Where-To-Buy work? By integrating Hatch’s e-commerce referral solution to its website, Canon Australia has streamlined its digital path to purchase for consumers. This digital path links website visitors on a Canon product page directly to the local retailers’ online stores that have stock available for purchase. As part of the solution, Hatch enables the customer to easily view and compare the dealers’ street pricing before clicking through.

Canon Australia commits to work with local retailers to bring Australian consumers the best value product offers, promotions, services, and experiences possible,” says Ms. Spannari. “In one month, Hatch helped us double our retail referral traffic from our brand site to retail partner sites. This reveals that consumers and retailers are benefiting from our strengthened arrangement.

Nina Spannari, General Manager – Marketing and Customer Experience at Canon Australia

Rise of e-commerce in Australia

According to a recent CBRE report, online sales in Australia are expected to be worth $43.1 billion by 2022. In physical stores, 34% of customers make purchasing decisions influenced by online research. This demonstrates the growing market for omnichannel retail solutions. Despite this, just 19% of the top 250 retailers in Australia are successfully harnessing omnichannel demand. Additionally, Global Data research expects that e-commerce in Australia will grow by 10% annually between 2020 and 2023. Online sales in Australia are eventually expected to reach $77.1 billion by 2024.

In conclusion, this growth highlights how crucial it is for brands to adapt to the ever-evolving retail landscape by developing effective omnichannel strategies.

This latest partnership accelerates sales for local retailers who stock Canon products. Given that ‘Where-to-Buy’ enables consumers to check retailers’ online store stock availability and local store proximity through an innovative widget. In addition, we enable an enhanced customer experience by strengthening brand-retailer relationships.

Joris Kroese, founder and CEO of Hatch

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
manual thumbnail3

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
manual thumbnail

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Personalized Interface File and Catalog from Icecat

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022