Bruneau, the European leader in office supplies, furniture, and equipment for professionals, is now enriching its product pages with Icecat Product Stories, a next‑generation, below‑the‑fold content format designed to bring products to life online. This update marks a significant step in Bruneau’s digital content strategy, delivering richer, more engaging product experiences for customers and helping retailers increase conversion rates and build customer confidence.
Bruneau is a well‑established European distributor of office supplies, furniture, IT equipment, ergonomic accessories, hygiene, packaging solutions, material handling, warehouse, and tools, and more. Founded in Paris in 1955, the company has grown into a multi‑country provider present in France, Belgium, the Netherlands, Spain, Luxembourg, and Italy. From the office to the warehouse, the Bruneau Group’s ambition is to enable everyone to work well, thanks to a wide range of professional products adapted to all practices and delivered with high-quality service.
Icecat Product Stories are dynamic, multimedia‑rich content modules that sit below the standard product details on a product page. Unlike traditional specs lists or plain descriptions, Product Stories combine visuals, structured text, icons, and contextual cues to tell a complete story about how a product works, what it offers, and why it matters to the shopper.
They help reduce confusion, increase engagement, and enable customers to explore products more intuitively, especially in categories where details and user experiences matter.
A great example appears on Bruneau’s product pages for storage devices such as the SanDisk Extreme Portable NVMe SSD.
Here’s how the new Product Stories section looks:
This immersive section highlights key features, benefits, and real‑world use cases in a way that flat text or tables cannot. It highlights performance, durability, and compatibility, making it easier for customers to compare and understand products before purchase.
As ecommerce continues to grow, customer expectations for online product information evolve as well. Shoppers once satisfied with basic specs now expect detail, clarity, and inspiration on product pages. With Product Stories, Bruneau ensures its online catalog meets these expectations, offering content that educates and engages.
Moreover, by integrating Icecat Product Stories into listings, Bruneau helps reduce decision friction. Customers see not only what a product is, but what it can do, how it fits into real workflows, and why it might be the right choice. This can lead to increased confidence and stronger conversion.
At the same time, retailers benefit from displaying consistent, up‑to‑date content with minimal manual effort. Because Icecat syndicates the content in structured formats, updates and enhancements roll through automatically.
There are several clear advantages to using Product Stories on Bruneau’s site:
In an environment where online shoppers make decisions fast, having content that speaks clearly and visually gives Bruneau a competitive edge.
Bruneau’s decision to adopt Icecat Product Stories is part of its broader digital strategy. By prioritizing content that matters to customers, the company reinforces its position not only as a product supplier but also as a partner in the buying journey.
Going forward, richer content will continue to play a key role in how Bruneau supports its B2B clients. With Product Stories now live, Bruneau sets a new standard for online product presentation in the office supply and business solutions space.
Want to See Product Stories in Action?
Check out one of Bruneau’s updated product pages to see how below-the-fold content enhances the customer journey. These dynamic visuals and structured layouts not only enhance understanding but also reflect Bruneau’s ongoing investment in smarter digital commerce.
If your brand is sold on Bruneau’s platform, now is the perfect time to reach out to Icecat and activate rich content for your products, too.
Read further: Partners, Bruneau, e-commerce, ecommerce, Icecat, product content
