Brand Rank H2-21: Philips by Signify Dominates Category Lighting

Avatar for icecat
vertical lighting

Today’s we will shed light on the vertical Lighting in the Icecat Brand Rank Monitor H2-21.

Overall the vertical Lighting has seen a growth of 26% year on year, totaling 102 million datasheet downloads in H2-21. Although, the brands Massive, EGLO, and Paulmann experienced a decrease in the number of downloads. On the other hand, the two rising stars in this category in terms of downloaded datasheets are LEDS-C4 (771%) and Daisalux (1,119%) compared to the same period last year. The absolute leader in this category is Philips by Signify. Philips by Signify is a dominant brand for years in this category. The two spikes in the graph below showcase this. This year Philips by Signify records a 21% growth year-on-year and totaling 49.3 million data-sheets downloads in H2-21.

Please see below an overview of all top ten brands and their development between H2-20 (light blue) and H2-21 (dark blue).

Vertical lighting

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.

Subscribe to our newsletter and stay updated.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
 October 4, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
Icecat Addons plugins

Icecat Add-ons include Magento, PrestaShop, Shopify, Magento, Google Shopping, Pimcore, NEW: Mirakl

Icecat has a huge list of integration partners, making it easy for clients ...
 November 24, 2022

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022